This episode features an interview with Ritu Kapoor and Julie Ginn, CMO and VP of Demand Gen at Lob.
On this episode, Julie and Ritu discuss the latest research in direct mail, share favorite experiential marketing campaigns, and talk about modernizing a website.
“[Personalization] is like going back to experiential marketing. Being able to have these small events and really immerse the customer in your brand by giving them an experience that they want to talk about with their friends and want to talk about on social, because these large events at this point are going out.” - Ritu
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We're saying goodbye to our podcast, Demand Gen Visionaries, and hello to its older, wiser sister Pipeline Visionaries, but before we do that, let's recap 3 incredible years of thought leadership.
We spoke with Grant Johnson, CMO of Billtrust, about prioritizing ROI within your marketing channels on this week's episode of Demand Gen Visionaries.
In this episode, Joely Urton, Senior Director Analyst Relations at Splunk & Lauren Vaccarello, CMO at Salesloft, discuss how the AR and CMO relationship can impact your company's reputation.
In this episode, find out how an organization fundamentally driven by enterprise sales, rather than product growth, is achieving sustained digital demand gen success.
In this episode, we talk with Don Schuerman, CTO & VP of Product Marketing at Pegasystems, about digital marketing strategies that activate vs. generate excess content, and much more.
On this episode, we talk to Stephanie about having a learner mindset, why RevOps is essential to driving change, and how to build the infrastructure needed for scalability.
Get ready for some exciting changes coming your way in February! Host and Caspian Studios CEO, Ian Faison, teases what’s to come and shares his top marketing priorities for 2023.
On this episode, Eric shares his insights about outbound marketing, the critical role that websites play, and why relevance is king in all cold outreach.
Discover how we can help you convert more prospects into pipeline–right from your website.