This episode features an interview with Ritu Kapoor and Julie Ginn, CMO and VP of Demand Gen at Lob.
On this episode, Julie and Ritu discuss the latest research in direct mail, share favorite experiential marketing campaigns, and talk about modernizing a website.
“[Personalization] is like going back to experiential marketing. Being able to have these small events and really immerse the customer in your brand by giving them an experience that they want to talk about with their friends and want to talk about on social, because these large events at this point are going out.” - Ritu
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On this episode, Suzanne discusses Salesforce’s journey to net zero emissions via climate action programs.
On this episode Rich shares why it's important to partner with the right people to get your message across and why ROI is so important.
On this episode, Palmer shares why brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer trust.
On this episode, Daniel discusses how escaping the RevOps vacuum, the importance of data taxonomy, and how to keep up with your customers’ growing needs.
On this episode, Ryan why content is essential, ways to drive revenue and demand, and the importance of your distribution strategy.
On this episode, Jim talks about his Boomerang journey, reinventing himself, and why he values the Ohana more than ever.
On this episode, Sam shares his journey from former Ohana outsider to embracing the ecosystem.
On this episode, Cindy shares insights into the power of brand and demand gen alignment, why customers are the most significant constituency, and brand consistency.
Discover how we can help you convert more prospects into pipeline–right from your website.