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Stop Selling and Start Educating

On this episode Jamie shares insights into the power of educating buyers and why you have to put customers at the core of your business.

Ceros is a cloud-based platform encompassing a collaborative, real-time digital canvas, upon which designers create animated, interactive content without the need for developer. Founded in 2012, the startup raised $3 million from investors and having won customers such as ShopBazaar, Mini, Stella McCartney, Frette, Moncler, Urban Outfitters, Tourneau, Peugeot, Habitat, Monsoon & Virgin Atlantic in its first year, the company attracted a further $6.2 million investment from Greycroft, Sigma Prime and Starvest Partners in March 2014.The published content works across desktop and mobile devices and can be integrated with e-commerce systems using the Ceros e-commerce SDK. Ceros' platform analytics mechanism works in real-time and reports engagement metrics.

Industry
Internet Publishing
Founded
2012
Jamie Gier

Guest Bio

Jamie Gier is the CMO of Ceros, she works with many top brands including NBC Universal, Monster.com, JP Morgan, Wall Street Journal, United Airlines, and United Healthcare to create immersive content experiences. With more than 25 years of experience, Jamie has worked with leading tech companies from healthcare to education to grow and scale by creating impactful brands, designing revenue-gathering go-to-market strategies, and leading high-performance teams. Prior to Ceros, Jamie held roles at DreamBox Learning, SCI Solutions (now R1), Microsoft, and GE Healthcare. She also serves as a board member for Page Ahead, a nonprofit focused on the literacy needs of at-risk kids in Washington state and chairs its marketing and fund development committee.

Guest Bio

Jamie Gier is the CMO of Ceros, she works with many top brands including NBC Universal, Monster.com, JP Morgan, Wall Street Journal, United Airlines, and United Healthcare to create immersive content experiences. With more than 25 years of experience, Jamie has worked with leading tech companies from healthcare to education to grow and scale by creating impactful brands, designing revenue-gathering go-to-market strategies, and leading high-performance teams. Prior to Ceros, Jamie held roles at DreamBox Learning, SCI Solutions (now R1), Microsoft, and GE Healthcare. She also serves as a board member for Page Ahead, a nonprofit focused on the literacy needs of at-risk kids in Washington state and chairs its marketing and fund development committee.

Episode Summary

This episode features an interview with Jamie Gier, CMO of Ceros, a cloud-based platform encompassing a collaborative, real-time digital canvas, upon which designers create animated, interactive content without the need for a developer. Jamie has worked with leading tech companies from healthcare to education to grow and scale by creating impactful brands, designing revenue-gathering go-to-market strategies, and leading high-performance teams.

On this episode Jamie shares her insights into the power of educating your buyers, how to create valuable connections with inspiration, and why it’s important to put customers at the core of your business.

Key Takeaways

  • The first rule of marketing is know your customer
  • Offer a value exchange with your customers, and be relevant in what you’re providing them
  • Marketing begins with understanding what motivates and inspires your buyers, and where they go to get information

Quotes

 “You break through the noise by offering a value exchange with your customers. You need to be relevant in what you’re providing them. And I think sometimes where we go wrong with content is we sell our product, we don’t educate our buyers, and oftentimes we’re looking to be educated on best practices.” Jamie Gier

Episode Highlights

*(03:28) - Jamie’s role at Ceros

*(04:55) - Segment: Trust Tree

*(09:27) - Segment: The Playbook

*(12:46) - Offering a value exchange with your customers

*(17:37) - The first rule of marketing 

*(19:39) - Inspiring customers with your website 

*(21:23) - Segment: The Dust Up

*(25:56) - Segment: Quick Hits

Episodes Transcript

  • The first rule of marketing is know your customer
  • Offer a value exchange with your customers, and be relevant in what you’re providing them
  • Marketing begins with understanding what motivates and inspires your buyers, and where they go to get information
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