Defining the Enemy When Rebranding

April Moh, CMO at Kyriba, shares about defining the enemy and the hero during your rebrand.

Ian Faison

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This episode features an interview with April Moh, CMO at Kyriba, leader in cloud treasury and finance solutions, delivering mission-critical capabilities for cash and risk management, payments and working capital solutions.

In this episode, April shares her expertise on managing perceptions through PR and building a demand creation arm from scratch. She also dives into the process of rebranding, and the framework they used when crafting their strategic narrative.

Key Takeaways:

To maximize your PR efforts, make sure you have a clear idea of the perceptions that you want to drive and how you are currently perceived among your audiences.
When rebranding and recrafting your strategic narrative, define who the enemy is, and who the hero is.
Find ways to quantify your demand creation arm beyond just direct ties to short-term revenue and be prepared to see results from that engine two years down the line.

‍

Defining the Enemy When Rebranding

April Moh, CMO at Kyriba, shares about defining the enemy and the hero during your rebrand.

Ian Faison

No items found.

Key Takeaways:

To maximize your PR efforts, make sure you have a clear idea of the perceptions that you want to drive and how you are currently perceived among your audiences.
When rebranding and recrafting your strategic narrative, define who the enemy is, and who the hero is.
Find ways to quantify your demand creation arm beyond just direct ties to short-term revenue and be prepared to see results from that engine two years down the line.

‍

Defining the Enemy When Rebranding

April Moh, CMO at Kyriba, shares about defining the enemy and the hero during your rebrand.

Ian Faison

No items found.

Table of Contents

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Key Takeaways:

To maximize your PR efforts, make sure you have a clear idea of the perceptions that you want to drive and how you are currently perceived among your audiences.
When rebranding and recrafting your strategic narrative, define who the enemy is, and who the hero is.
Find ways to quantify your demand creation arm beyond just direct ties to short-term revenue and be prepared to see results from that engine two years down the line.

‍