This episode features an interview with Jessica Shapiro, CMO at LiveRamp, the data collaboration platform for the world’s most innovative companies.

In this episode, Jessica shares with us how brand and demand go hand in hand, why everything you do should be measured, and the importance of avoiding building up silos within your marketing team. Jessica also talks about how she and her team are combating stagnation through producing simple content and fostering a strong brand strategy. 

Key Takeaways:

• Everything has to be measured. Even the “unmeasurable” aspects of your business needs proxies that can be measured by effectiveness, but everything you do needs to be monitored and appraised in some way to better understand effectiveness.
• A strong brand strategy is not stagnant. If you’re looking to run a differentiated brand, which you should be, you need a strong brand strategy. Your brand cannot live in PowerPoint; it needs to have room to breathe and grow, and teams need to be constantly evaluating alignment cross-functionally within the company.
• Interdependencies are key. Making sure you don’t build up silos within your marketing team leads to the best marketing. We all have the same goals. The way relationships become strong isn’t simply through human nature, it’s data driven, so when any and all information is shared across teams, success abounds.