The Niche Media Approach

The Niche Media Approach

Learn from Shane Murphy-Reuter, CMO at Webflow, about aligning your media buying strategy with how people consume content.

Ian Faison
Ian Faison
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Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Shane Murphy-Reuter, CMO at Webflow, a company that offers non-coders the ability to design, build, and launch powerful websites.

Shane discusses the importance of the website and the value of being able to build quickly without coding knowledge and without making sacrifices in quality. He also dives into the efficacy of paid and organic search investments and the niche media approach.    

Key Takeaways:

  • You should align your content strategy with how people consume content, which is in a more niche way. 
  • Invest in the conversion rate on your website. Can you support the people who come to your website? How much are you spending on traffic generation versus conversion rate optimization? 
  • Across marketing and sales, pace is important. Think about how to organize your team and empower them to go from concept to execution quickly. 

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The Niche Media Approach

Learn from Shane Murphy-Reuter, CMO at Webflow, about aligning your media buying strategy with how people consume content.

Ian Faison
Ian Faison
No items found.
The Niche Media Approach
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Shane Murphy-Reuter, CMO at Webflow, a company that offers non-coders the ability to design, build, and launch powerful websites.

Shane discusses the importance of the website and the value of being able to build quickly without coding knowledge and without making sacrifices in quality. He also dives into the efficacy of paid and organic search investments and the niche media approach.    

Key Takeaways:

  • You should align your content strategy with how people consume content, which is in a more niche way. 
  • Invest in the conversion rate on your website. Can you support the people who come to your website? How much are you spending on traffic generation versus conversion rate optimization? 
  • Across marketing and sales, pace is important. Think about how to organize your team and empower them to go from concept to execution quickly. 

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

The Niche Media Approach

Learn from Shane Murphy-Reuter, CMO at Webflow, about aligning your media buying strategy with how people consume content.

Ian Faison
Ian Faison
No items found.
The Niche Media Approach
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Shane Murphy-Reuter, CMO at Webflow, a company that offers non-coders the ability to design, build, and launch powerful websites.

Shane discusses the importance of the website and the value of being able to build quickly without coding knowledge and without making sacrifices in quality. He also dives into the efficacy of paid and organic search investments and the niche media approach.    

Key Takeaways:

  • You should align your content strategy with how people consume content, which is in a more niche way. 
  • Invest in the conversion rate on your website. Can you support the people who come to your website? How much are you spending on traffic generation versus conversion rate optimization? 
  • Across marketing and sales, pace is important. Think about how to organize your team and empower them to go from concept to execution quickly. 

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

The Niche Media Approach

Learn from Shane Murphy-Reuter, CMO at Webflow, about aligning your media buying strategy with how people consume content.

The Niche Media Approach
Ian Faison
Ian Faison
|
April 30, 2024
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Shane Murphy-Reuter, CMO at Webflow, a company that offers non-coders the ability to design, build, and launch powerful websites.

Shane discusses the importance of the website and the value of being able to build quickly without coding knowledge and without making sacrifices in quality. He also dives into the efficacy of paid and organic search investments and the niche media approach.    

Key Takeaways:

  • You should align your content strategy with how people consume content, which is in a more niche way. 
  • Invest in the conversion rate on your website. Can you support the people who come to your website? How much are you spending on traffic generation versus conversion rate optimization? 
  • Across marketing and sales, pace is important. Think about how to organize your team and empower them to go from concept to execution quickly. 
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