Harnessing the Power of First-Party Data
Find out how Amperity is harnessing the power of their first-party data to retain and acquire customers and solve specific persona pain points.
Amperity is a customer data platform company that helps B2C brands unify and stitch together their fist party customer data for effectiveness and efficiency in order to help companies attain and require customers. Teams including Marketing, IT, and Analytics can easily use these profiles to drive business value – boosting acquisition and retention, discovering historical and predictive insights, creating high-value segments, fueling tools that deliver personalized customer experiences, meeting privacy and compliance standards, and adapting to future evolutions of the tech stack. Amperity’s unique combination of complete profiles, streamlined access, advanced insights, and surprising speed creates the customer data confidence brands need to power meaningful experiences and accelerate growth.
.jpg)
Guest Bio
Megan is a seasoned marketing executive with over two decades of experience leading marketing teams in the high tech space. Most recently, Megan was the CMO at RealWear, a global market-leading industrial wearable startup. Before this, she spent 20+ years at Intel where she held leadership roles across Integrated Marketing, Product Marketing, Brand Strategy and Partner Marketing. Megan has an MBA from the Kellogg School of Management at Northwestern and a BS from the Haas School of Business at the University of California at Berkeley.
Guest Bio
Megan is a seasoned marketing executive with over two decades of experience leading marketing teams in the high tech space. Most recently, Megan was the CMO at RealWear, a global market-leading industrial wearable startup. Before this, she spent 20+ years at Intel where she held leadership roles across Integrated Marketing, Product Marketing, Brand Strategy and Partner Marketing. Megan has an MBA from the Kellogg School of Management at Northwestern and a BS from the Haas School of Business at the University of California at Berkeley.
Episode Summary
This episode features an interview with Megan McDonagh, CMO at Amperity. Amperity is a customer data platform company that helps B2C brands unify and stitch together their fist party customer data for effectiveness and efficiency in order to help companies attain and acquire customers. Megan is a seasoned marketing executive with over two decades of experience leading marketing teams in the high tech space.
In this episode, Megan dives deep into the world of first-party data. What it is, how you collect it, and how you can harness its power to create effective marketing strategies.
Key Takeaways
- Unless your first-party data is stitched together, it’s almost impossible to understand your customer persona and create effective marketing strategies.
- Education is necessary for defining personas, their problems, and the solutions to help them.
- Approaching ABM strategies as a pyramid: who are the big players to go deep with? Who are the one to few? Who are the one to many?
Quotes
“How do you understand that and know that if you don't truly know who your customers are? You have data coming in from offline sources…but how do you know if that data is not all unified and stitched together? Unless that's done, it's really hard to understand how to build really effective marketing programs." –Megan McDonagh
Episode Highlights
*(04:07) - The Trust Tree: Why Amperity pushes for the unification of first-party customer data
*(22:35) - The Playbook: Megan’s uncuttable budget items
*(37:42) - Quick Hits: Understand your customer journey and what’s needed throughout the funnel
Episodes Transcript
- Unless your first-party data is stitched together, it’s almost impossible to understand your customer persona and create effective marketing strategies.
- Education is necessary for defining personas, their problems, and the solutions to help them.
- Approaching ABM strategies as a pyramid: who are the big players to go deep with? Who are the one to few? Who are the one to many?
Recent
Pipeline Visionaries
Episodes
.jpg)
.jpg)
.jpg)
.jpg)
.svg)
