This episode features an interview with Stephanie McCarty, CMO at Taylor Morrison, the 5th largest homebuilder in the U.S. made up of the nation's leading homebuilders and developers. 

In this episode, Stephanie shares with us why your website should be a selling tool not a seduction tool, how the role of sales is changing, and the unique ways Taylor Morrison has created partnerships to boost brand awareness and demand. Stephanie also talks about how companies should be approaching the next generation of buyers by mixing up traditional marketing models. 

Key Takeaways:

• Fitting your products/services to the various life stages of consumers. When you’re able to meet the customers where they are at any place in their lives and lifestyles, you’ll create repeat buyers naturally.
• Mix up your marketing game. There are marketing models a lot of us use that simply don’t fit the next generation of buyers. These outdated systems can act as unintentional traps for consumers who will probably decide the process isn’t worth their time or money. Make sure your company is removing as many buyer traps as possible by mixing up marketing models.
• Thinking of the customer journey after they buy. Once a customer buys from you, do you have strategies in place that benefit them and keep you top of mind? Innovative, engaging content is a great way to create a win-win for you and your buyers.