The AI Conversation: What Marketers Should Be Thinking About
Learn what Andrea Tarrell, CEO at Sercante, believes all marketers should be thinking when it comes to AI.
Their customers see the possibility around them waiting to be seized. They’ve fallen in love with a better version of the future, and they want to leverage technology to get them to there.
Guest Bio
Andrea Tarrell, the CEO of Sercante, has an exceptional track record of driving success for marketing and sales teams on the Salesforce platform. With a deep understanding of lead-to-revenue processes, Andrea optimizes these crucial workflows to elevate overall business performance.
As a recognized authority in the field, Andrea holds the prestigious title of Salesforce MVP and boasts an impressive 12 Salesforce certifications. This extensive expertise covers various Salesforce products, including Pardot, Hubspot, and Marketing Cloud. Through her comprehensive knowledge and hands-on experience, she empowers organizations to leverage these platforms to their fullest potential.
Andrea’s passion for helping marketing and sales teams achieve their goals shines through in her strategic approach. By identifying areas for improvement and implementing streamlined processes, she enables companies to unlock new levels of efficiency and drive measurable results. With an unwavering commitment to excellence, Andrea Tarrell serves as a trusted advisor to businesses.
Guest Bio
Andrea Tarrell, the CEO of Sercante, has an exceptional track record of driving success for marketing and sales teams on the Salesforce platform. With a deep understanding of lead-to-revenue processes, Andrea optimizes these crucial workflows to elevate overall business performance.
As a recognized authority in the field, Andrea holds the prestigious title of Salesforce MVP and boasts an impressive 12 Salesforce certifications. This extensive expertise covers various Salesforce products, including Pardot, Hubspot, and Marketing Cloud. Through her comprehensive knowledge and hands-on experience, she empowers organizations to leverage these platforms to their fullest potential.
Andrea’s passion for helping marketing and sales teams achieve their goals shines through in her strategic approach. By identifying areas for improvement and implementing streamlined processes, she enables companies to unlock new levels of efficiency and drive measurable results. With an unwavering commitment to excellence, Andrea Tarrell serves as a trusted advisor to businesses.
Episode Summary
This episode features an interview with Andrea Tarrell, CEO of Sercante, making marketing and sales teams wildly successful on the Salesforce platform.
In this episode, Andrea shares what organizations should be thinking about in their marketing when it comes to AI, how companies have overused marketing automation, and why the focus of AI should be on process, content, and technology.
Key Takeaways
- The role of Generative AI: process, content, and technology. AI isn’t going to solve all of our problems or do all of our work for us and it shouldn’t. The human element will always be needed, so marketers should look at how AI can step in to help with the non-value parts of our jobs.
- Personalization is a frontier we haven’t conquered yet. We see use cases pop up all of the time, and yet we’re still struggling with basic use cases, let alone more sophisticated ones. There’s a lot of untapped potential when it comes to serving up content, offering next best action for prospects as well as related products provides us with lots of room to work with.
- Marketing automation is overused and sloppy. Be thoughtful about why and how you create content, always be authentic, and think through the natural sequence of information your customers need.
Quotes
“ I think one continued challenge is training and enablement and getting your teams ready to embrace new technology. And part of the reason why that's top of mind is with all this talk of AI. There's going to be a whole new sector of jobs that are created as a result of that, and getting people comfortable and adopting things that are new is a muscle that I feel like all organizations need to start working out.” –Andrea Tarrell, CEO, Sercante
Episode Highlights
Episodes Transcript
- The role of Generative AI: process, content, and technology. AI isn’t going to solve all of our problems or do all of our work for us and it shouldn’t. The human element will always be needed, so marketers should look at how AI can step in to help with the non-value parts of our jobs.
- Personalization is a frontier we haven’t conquered yet. We see use cases pop up all of the time, and yet we’re still struggling with basic use cases, let alone more sophisticated ones. There’s a lot of untapped potential when it comes to serving up content, offering next best action for prospects as well as related products provides us with lots of room to work with.
- Marketing automation is overused and sloppy. Be thoughtful about why and how you create content, always be authentic, and think through the natural sequence of information your customers need.
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