The Benefits of Refreshing Brand for Demand
Learn why TJ Waldorf, CMO at 1WorldSync, is embracing a total brand refresh and how it’s benefited him and his team.
1WorldSync™ is the leader in Product Content Orchestration. They simplify the creation and distribution of impactful content that’s accurate, consistent and relevant everywhere commerce happens. As the leading commerce network, 1WorldSync powers 87% of the world’s leading brands and retailers with access to the most current and complete product information locally and globally. Their customers reduce time to market up to 75%, increase conversions by 32% and reduce errors by 68%. 1WorldSync is owned by Battery Ventures, a global, technology-focused investment firm.
Guest Bio
TJ is a marketing and sales leader with a proven track record of building new and repeat business by intimately understanding the needs, pains and desires of the customer, and mapping each to the company’s unique value. Currently, he leads 1WorldSync’s marketing, communications and community engagement. Prior to this role, TJ served as Chief Marketing Officer at a leading-edge infrastructure as a service provider, where he led marketing, inside sales, and customer success functions. Prior to that, TJ led sales and marketing for managed private cloud provider SingleHop, a Battery Ventures-backed company.
Guest Bio
TJ is a marketing and sales leader with a proven track record of building new and repeat business by intimately understanding the needs, pains and desires of the customer, and mapping each to the company’s unique value. Currently, he leads 1WorldSync’s marketing, communications and community engagement. Prior to this role, TJ served as Chief Marketing Officer at a leading-edge infrastructure as a service provider, where he led marketing, inside sales, and customer success functions. Prior to that, TJ led sales and marketing for managed private cloud provider SingleHop, a Battery Ventures-backed company.
Episode Summary
This episode features an interview with TJ Waldorf, CMO at 1WorldSync, the leader in Product Content Orchestration.
In this episode, TJ shares the true value in customer case studies and what that can do for the sales team, why brand and demand aren’t mutually exclusive, and the importance of understanding what your business is trying to accomplish.
TJ also talks about why alignment across teams is critical to marketing success.
Key Takeaways
- Brands should refresh and reposition to be sure they’re resonating with their buying groups. Buyer needs and wants change over time, and brands need to be flexible and evolve to meet those changing demands. Brand and demand go together.
- Build up a backlog of customers who are willing to help your brand. Customer case studies provide endless value and opportunity for businesses to market their brand. An investigative approach will lend more answers to the questions brands really want to know from their customers.
- Teams must be aligned to experience the greatest success. Get as granular as possible cross-functionally so everyone sees the same vision and is on the same page.
Quotes
“ It goes back to, is that asset distinctive? Right? If you want them to think about a certain series, like for us, if we wanted to think about or have marketers think about a certain series different than the IT team or the master data team, you know, how do we make that distinctive so when a marketer sees it's not kind of blending in with some of the other stuff that we might be doing that speaks to a different audience.” –TJ Waldorf, CMO, 1WorldSync
Episode Highlights
*(03:30) - The Trust Tree: Refreshing brand to reevaluate persona needs
*(15:38) - The Playbook: Brand and demand go together
*(30:36) - The Dust Up: Quick responses aren’t always best
*(31:34) - Quick Hits: TJ’s Quick Hits
Episodes Transcript
- Brands should refresh and reposition to be sure they’re resonating with their buying groups. Buyer needs and wants change over time, and brands need to be flexible and evolve to meet those changing demands. Brand and demand go together.
- Build up a backlog of customers who are willing to help your brand. Customer case studies provide endless value and opportunity for businesses to market their brand. An investigative approach will lend more answers to the questions brands really want to know from their customers.
- Teams must be aligned to experience the greatest success. Get as granular as possible cross-functionally so everyone sees the same vision and is on the same page.
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