This episode features an interview with Morgan Norman, CMO at Dialpad.
On this episode, Morgan reveals some of the challenges of marketing artificial intelligence products, how he and his team generate new marketing ideas, and why it’s important to take cues from B2C marketing and implement them for B2B.
“The thing that I would never cut and the majority of demand gen spend is organic SEO and content. You could also say thought leadership fits into that. I really believe ultimately that probably 35, 40% of your investment should go into that.”
“As a marketer, we're always borrowing, cheating, stealing from everyone out there in the market. And I think that's good and bad. You can use the pattern from someone else, but the bad part is you're also not always coming up with your own unique ideas. And if you're a marketer, you're a pretty bad-ass creative person. In general, that's why you're here. That's why the world puts you there.”
“Demand gen is brand, demand gen is storytelling. If they can't insert themselves into that story, you're not doing your job. It's not just a bunch of metrics.”
“I'll give you a sentence that I always talk to [my CEO] about: My job is to make you uncomfortable. That's the advantage of working with a really open CEO, is they're willing to go there and you're going to have very difficult dialogues, but you have to hold your ground. ”
“Sales and marketing should always have tension. It's what makes you both great. If there's no tension there, you're probably a little bit asleep at the wheel. They've got to say, ‘I’m not satisfied,’ ‘I don't have enough,’ and ‘I don't have the right quality.’ That's what you want to hear everyday, all day long. And that's going to help you.”
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We're saying goodbye to our podcast, Demand Gen Visionaries, and hello to its older, wiser sister Pipeline Visionaries, but before we do that, let's recap 3 incredible years of thought leadership.
We spoke with Grant Johnson, CMO of Billtrust, about prioritizing ROI within your marketing channels on this week's episode of Demand Gen Visionaries.
In this episode, Joely Urton, Senior Director Analyst Relations at Splunk & Lauren Vaccarello, CMO at Salesloft, discuss how the AR and CMO relationship can impact your company's reputation.
In this episode, find out how an organization fundamentally driven by enterprise sales, rather than product growth, is achieving sustained digital demand gen success.
In this episode, we talk with Don Schuerman, CTO & VP of Product Marketing at Pegasystems, about digital marketing strategies that activate vs. generate excess content, and much more.
On this episode, we talk to Stephanie about having a learner mindset, why RevOps is essential to driving change, and how to build the infrastructure needed for scalability.
Get ready for some exciting changes coming your way in February! Host and Caspian Studios CEO, Ian Faison, teases what’s to come and shares his top marketing priorities for 2023.
On this episode, Eric shares his insights about outbound marketing, the critical role that websites play, and why relevance is king in all cold outreach.
Discover how we can help you convert more prospects into pipeline–right from your website.