Investing in Your Website: Episode 74
On this episode, Karen discusses building demand gen teams on a global scale, why customer marketing is in her DNA, and shares her favorite campaigns.
On this episode, Karen discusses building demand gen teams on a global scale, why customer marketing is in her DNA, and shares her favorite campaigns.
This episode features an interview with Karen Steele, SVP Marketing, Near.
On this episode, Karen discusses building demand gen teams on a global scale, why customer marketing is in her DNA, and shares her favorite campaigns.
Key Takeaways
“Your website is your front door [to your brand]. Everybody communicates online these days. Everybody is going to look at your website first and do their own online research before they ever probably reach out and have a conversation with one of your sales reps. So, your website needs to have great content. It needs to be personalized... It needs to have great opportunities for people to engage with you and learn more. It is probably the most important thing you have to invest in.”
Ready to hear from more Demand Gen Visionaries? You can subscribe and find all episodes here.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
On this episode, Karen discusses building demand gen teams on a global scale, why customer marketing is in her DNA, and shares her favorite campaigns.
This episode features an interview with Karen Steele, SVP Marketing, Near.
On this episode, Karen discusses building demand gen teams on a global scale, why customer marketing is in her DNA, and shares her favorite campaigns.
Key Takeaways
“Your website is your front door [to your brand]. Everybody communicates online these days. Everybody is going to look at your website first and do their own online research before they ever probably reach out and have a conversation with one of your sales reps. So, your website needs to have great content. It needs to be personalized... It needs to have great opportunities for people to engage with you and learn more. It is probably the most important thing you have to invest in.”
Ready to hear from more Demand Gen Visionaries? You can subscribe and find all episodes here.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
On this episode, Karen discusses building demand gen teams on a global scale, why customer marketing is in her DNA, and shares her favorite campaigns.
This episode features an interview with Karen Steele, SVP Marketing, Near.
On this episode, Karen discusses building demand gen teams on a global scale, why customer marketing is in her DNA, and shares her favorite campaigns.
Key Takeaways
“Your website is your front door [to your brand]. Everybody communicates online these days. Everybody is going to look at your website first and do their own online research before they ever probably reach out and have a conversation with one of your sales reps. So, your website needs to have great content. It needs to be personalized... It needs to have great opportunities for people to engage with you and learn more. It is probably the most important thing you have to invest in.”
Ready to hear from more Demand Gen Visionaries? You can subscribe and find all episodes here.
Discover how we can help you convert more prospects into pipeline–right from your website.