Investing in Your Website: Episode 74

Investing in Your Website: Episode 74

On this episode, Karen discusses building demand gen teams on a global scale, why customer marketing is in her DNA, and shares her favorite campaigns.

Emma Calderon
Emma Calderon
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Karen Steele, SVP Marketing, Near. 

On this episode, Karen discusses building demand gen teams on a global scale, why customer marketing is in her DNA, and shares her favorite campaigns. 

 Key Takeaways

  • Looking to grow? Focus more on the customer, which starts by hiring the right positions.
  • For effective customer marketing, follow Karen’s Triple-As: advocate, adopt and advise.
  • The best campaigns go big or go home and avoid playing it safe.
“Your website is your front door [to your brand]. Everybody communicates online these days. Everybody is going to look at your website first and do their own online research before they ever probably reach out and have a conversation with one of your sales reps. So, your website needs to have great content. It needs to be personalized... It needs to have great opportunities for people to engage with you and learn more. It is probably the most important thing you have to invest in.”

Ready to hear from more Demand Gen Visionaries? You can subscribe and find all episodes here.

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Investing in Your Website: Episode 74

On this episode, Karen discusses building demand gen teams on a global scale, why customer marketing is in her DNA, and shares her favorite campaigns.

Emma Calderon
Emma Calderon
 Investing in Your Website: Episode 74
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Karen Steele, SVP Marketing, Near. 

On this episode, Karen discusses building demand gen teams on a global scale, why customer marketing is in her DNA, and shares her favorite campaigns. 

 Key Takeaways

  • Looking to grow? Focus more on the customer, which starts by hiring the right positions.
  • For effective customer marketing, follow Karen’s Triple-As: advocate, adopt and advise.
  • The best campaigns go big or go home and avoid playing it safe.
“Your website is your front door [to your brand]. Everybody communicates online these days. Everybody is going to look at your website first and do their own online research before they ever probably reach out and have a conversation with one of your sales reps. So, your website needs to have great content. It needs to be personalized... It needs to have great opportunities for people to engage with you and learn more. It is probably the most important thing you have to invest in.”

Ready to hear from more Demand Gen Visionaries? You can subscribe and find all episodes here.

Explore the Qualified+ Library
Category

Stay up to date with weekly drops of fresh B2B marketing and sales content.

Edit this

Investing in Your Website: Episode 74

On this episode, Karen discusses building demand gen teams on a global scale, why customer marketing is in her DNA, and shares her favorite campaigns.

 Investing in Your Website: Episode 74
Emma Calderon
Emma Calderon
|
February 2, 2022
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Karen Steele, SVP Marketing, Near. 

On this episode, Karen discusses building demand gen teams on a global scale, why customer marketing is in her DNA, and shares her favorite campaigns. 

 Key Takeaways

  • Looking to grow? Focus more on the customer, which starts by hiring the right positions.
  • For effective customer marketing, follow Karen’s Triple-As: advocate, adopt and advise.
  • The best campaigns go big or go home and avoid playing it safe.
“Your website is your front door [to your brand]. Everybody communicates online these days. Everybody is going to look at your website first and do their own online research before they ever probably reach out and have a conversation with one of your sales reps. So, your website needs to have great content. It needs to be personalized... It needs to have great opportunities for people to engage with you and learn more. It is probably the most important thing you have to invest in.”

Ready to hear from more Demand Gen Visionaries? You can subscribe and find all episodes here.

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