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Activate an Emotional Connection with Your Customer

On this episode, Anna shares insights on activating an emotional connection with your customer and why it’s important to have empathy for the customer experience.

NewRocket delivers meaningful experiences and extraordinary results with ServiceNow. We go beyond, to deliver a resilient, connected, and transformed enterprise, where employees flourish, companies thrive, and people matter. We bring innovative and creative solutions to over 1000 customers around the globe to Financial Services, Healthcare, Government, Insurance, and Technology companies. NewRocket has delivered over 4000 successful projects through world-class implementations and integrated solutions across the entire ServiceNow platform.

Industry
IT Services and IT Consulting
Founded
2016
Anna Kostroun

Guest Bio

Anna Kostroun brings more than 20 years of marketing experience to NewRocket. With expertise in demand generation, brand building, experiential marketing, and sales engagement, Anna has delivered strategies and led teams that generate excitement and create revenue. Prior to NewRocket, she spent time in leadership roles at Rackspace Technology and Dell Technologies.

Guest Bio

Anna Kostroun brings more than 20 years of marketing experience to NewRocket. With expertise in demand generation, brand building, experiential marketing, and sales engagement, Anna has delivered strategies and led teams that generate excitement and create revenue. Prior to NewRocket, she spent time in leadership roles at Rackspace Technology and Dell Technologies.

Episode Summary

This episode features an interview with Anna Koustron, CMO of NewRocket. NewRocket is a modern, all-in-one travel, corporate card, and expense solution, providing over 7,500 customers around the globe unprecedented visibility and control over spend. Anna brings more than 20 years of marketing experience to NewRocket. With expertise in demand generation, brand building, experiential marketing, and sales engagement. 

On this episode, Anna shares her insights on activating an emotional connection with your customer, why workflow is important for your business, and why it’s important to have complete empathy for the customer experience.

Key Takeaways

  • If you’re not emotionally connecting with your prospects and customers in a way that’s meaningful to them, you're not doing anything different than anybody else
  • Measuring ROI is something that is absolutely necessary
  • We live in a workflow society, there's nothing that doesn't exist without a workflow

Quotes

“You can do all of the email marketing, you can do all the events, you can do all of the things, all of the various marketing tactics that everybody knows how to do, but if you’re not emotionally connecting with your prospects and customers in a way that’s meaningful to them, you’re not getting anywhere, and you’re not doing anything different than anybody else."

Episode Highlights

*(03:13) - Anna’s role at NewRocket

*(05:46) - Segment: Trust Tree

*(09:27) - Best practices for building workflows

*(11:43) - Emotionally connecting with your prospects

*(17:18) - Segment: The Playbook

*(19:41) - Driving traffic to your website through content syndication

*(29:26) - Segment: The Dust Up

*(36:05) - Segment: Quick Hits

Episodes Transcript

  • If you’re not emotionally connecting with your prospects and customers in a way that’s meaningful to them, you're not doing anything different than anybody else
  • Measuring ROI is something that is absolutely necessary
  • We live in a workflow society, there's nothing that doesn't exist without a workflow
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