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Building a Successful Brand Community

On this episode Daniel shares how to build a successful brand community, create a halo effect with investments, and ways to positively position your brand.

Simplr offers companies a human-first, machine-enabled customer experience solution that meets the demands of the NOW Customer across all digital channels. Offering a combination of a uniquely talented, flexible, and scalable staffing pool, AI-based technology, and actionable intelligence, Simplr allows companies to immediately expand their customer service capacity and engage customers with speed, empathy, and precision. With Simplr's NOW CX solution, premium brands are eradicating customer neglect, turning browsers into buyers, and turning customers into fans. Simplr is funded by Asurion, which continues to support its growth.

Industry
Internet Publishing
Founded
2013
Daniel Rodriguez

Guest Bio

Daniel Rodriguez currently serves as the CMO of Simplr, where he’s leading a team that is redefining the way brands deliver customer service. Before Simplr, he served as VP of marketing for Seismic and as co-founder of multiple companies including Indivly Magic and PrizeTube. A native of Cleveland, he’s been a Bostonian since earning a BA from Harvard and an MBA from the MIT Sloan School of Management.

Episode Summary

This episode features an interview with Daniel Rodriguez, CMO of Simplr, a human-first, machine-enabled customer experience solution that meets the demands of the NOW Customer across all digital channels. Daniel is leading a team that is redefining the way brands deliver customer service.

On this episode Daniel shares how to build a successful brand community, create a halo effect with investments, and ways to positively position your brand.

Key Takeaways

  • People want to be part of a community that can influence their career 
  • A halo effect will happen when you have the right investments
  • To create a movement with community you need to understand what people are looking to learn

Quotes

“Community is an organic process. You can try to do things to encourage people to engage, but I think it's understanding. You really have to understand what is it that people are looking to learn, and one of the things that we've realized is that, there's a lot around career definition.”

Episode Highlights

*(03:19) - Daniel’s role at Ceros

*(06:13) - Segment: Trust Tree

*(09:12) - How demand gen fits into Simplr’s marketing strategy

*(12:12) - Segment: The Playbook

*(17:05) - Creating a movement with community

*(24:46) - Getting you target audience to think positively about your brand

*(30:46) - Segment: The Dust Up

*(34:04) - Segment: Quick Hits

Episodes Transcript

  • People want to be part of a community that can influence their career 
  • A halo effect will happen when you have the right investments
  • To create a movement with community you need to understand what people are looking to learn
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