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Smart Marketing with A Sales Perspective

On this episode, Dan shares insights into sales and marketing alignment and why marketing is invaluable when paired with the needs of the organization.

Canon Solutions America’s primary mission is to improve workflow efficiency and document processes in organizations of all sizes and industries, while helping them reduce waste. This is accomplished through the strategic implementation of services, technology, and support options that are unique to each customer’s operational requirements. Cannon provides integrated systems technology that comprise one of the strongest solutions portfolios in the document management industry.

Industry
Retail Office Equipment
Founded
1937
Dan Verley

Guest Bio

With a highly diverse skillset and more than 34 years of proven experience successfully leading both sales and operations organizations, Dan Verley is responsible for the four regional zones that comprise Canon Solutions America’s Workplace Technologies and Services sales structure. Accountable for facilitating Canon’s comprehensive portfolio of powerful technology, solutions, software, and services, Mr. Verley also manages the dedicated teams that administer the organization’s largest retail customers, National Accounts Sales and the Managed Services Sales.

Guest Bio

With a highly diverse skillset and more than 34 years of proven experience successfully leading both sales and operations organizations, Dan Verley is responsible for the four regional zones that comprise Canon Solutions America’s Workplace Technologies and Services sales structure. Accountable for facilitating Canon’s comprehensive portfolio of powerful technology, solutions, software, and services, Mr. Verley also manages the dedicated teams that administer the organization’s largest retail customers, National Accounts Sales and the Managed Services Sales.

Episode Summary

This episode features an interview with Dan Verley, SVP of Sales, Workplace Technologies and Services at Canon Solutions America ,Cannon provides integrated systems technology that comprise one of the strongest solutions portfolios in the document management industry. Dan has a highly diverse skillset with more than 34 years of proven experience successfully leading both sales and operations.

On this episode  Dan shares his insights into achieving sales and marketing alignment, why having curated content that is easily digestible is important, and why marketing is an invaluable tool when paired with the needs of the organization.

Key Takeaways

  • The combination of marketing and sales works best when we look at it from both angles
  • Having curated content that your sales team can easily digest and communicate to the customer, helps to emphasize the brand message
  • Marketing is an invaluable tool, it's really a powerful tandem when you go to market if things are aligned

Quotes

"Marketing is an invaluable tool and partner. When done well and when paired well, and we all consider the needs of the organization and what role we each play, it’s really a powerful tandem when you go to market if things are aligned."

Episode Highlights

*(02:13) - Dan’s role at Canon

*(02:55) - Segment: Trust Tree

*(08:21) - Why marketing is invaluable

*(10:27) - Segment: The Playbook

*(12:37) - Reasons to have curtated content

*(18:58) - The significance of your website

*(21:19) - Segment: The Dust Up

*(23:49) - Segment: Quick Hits

Episodes Transcript

  • The combination of marketing and sales works best when we look at it from both angles
  • Having curated content that your sales team can easily digest and communicate to the customer, helps to emphasize the brand message
  • Marketing is an invaluable tool, it's really a powerful tandem when you go to market if things are aligned
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