Don’t Obsess Over Attribution

Don’t Obsess Over Attribution

Learn from Louise Clements, CMO at WorkJam, about why an obsession with attribution holds marketers back.

Ian Faison
Ian Faison
No items found.
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Louise Clements, CMO at WorkJam, the world leader in the digital frontline workplace, revolutionizing how HQs and their frontline workforces work together.

In this episode, Louise discusses why she is no longer looking at attribution and is instead focusing on intent. She also dives into how she is using AI to automate and improve their marketing efforts and managing joint ownership of the funnel with sales. 

Key Takeaways:

  • AI makes marketing better by giving the team more time to reflect and think. CMOs should be investing in automation. 
  • Marketing is increasingly owning go-to-market and jointly owning the funnel with sales. This is a bit of an evolution, and it allows you to focus on influence over attribution. 
  • Obsessing over first and last touch attribution is not useful. CMOs should focus on driving intent.

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Don’t Obsess Over Attribution

Learn from Louise Clements, CMO at WorkJam, about why an obsession with attribution holds marketers back.

Ian Faison
Ian Faison
No items found.
Don’t Obsess Over Attribution
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Louise Clements, CMO at WorkJam, the world leader in the digital frontline workplace, revolutionizing how HQs and their frontline workforces work together.

In this episode, Louise discusses why she is no longer looking at attribution and is instead focusing on intent. She also dives into how she is using AI to automate and improve their marketing efforts and managing joint ownership of the funnel with sales. 

Key Takeaways:

  • AI makes marketing better by giving the team more time to reflect and think. CMOs should be investing in automation. 
  • Marketing is increasingly owning go-to-market and jointly owning the funnel with sales. This is a bit of an evolution, and it allows you to focus on influence over attribution. 
  • Obsessing over first and last touch attribution is not useful. CMOs should focus on driving intent.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Don’t Obsess Over Attribution

Learn from Louise Clements, CMO at WorkJam, about why an obsession with attribution holds marketers back.

Ian Faison
Ian Faison
No items found.
Don’t Obsess Over Attribution
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Louise Clements, CMO at WorkJam, the world leader in the digital frontline workplace, revolutionizing how HQs and their frontline workforces work together.

In this episode, Louise discusses why she is no longer looking at attribution and is instead focusing on intent. She also dives into how she is using AI to automate and improve their marketing efforts and managing joint ownership of the funnel with sales. 

Key Takeaways:

  • AI makes marketing better by giving the team more time to reflect and think. CMOs should be investing in automation. 
  • Marketing is increasingly owning go-to-market and jointly owning the funnel with sales. This is a bit of an evolution, and it allows you to focus on influence over attribution. 
  • Obsessing over first and last touch attribution is not useful. CMOs should focus on driving intent.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Don’t Obsess Over Attribution

Learn from Louise Clements, CMO at WorkJam, about why an obsession with attribution holds marketers back.

Don’t Obsess Over Attribution
Ian Faison
Ian Faison
|
December 10, 2024
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Louise Clements, CMO at WorkJam, the world leader in the digital frontline workplace, revolutionizing how HQs and their frontline workforces work together.

In this episode, Louise discusses why she is no longer looking at attribution and is instead focusing on intent. She also dives into how she is using AI to automate and improve their marketing efforts and managing joint ownership of the funnel with sales. 

Key Takeaways:

  • AI makes marketing better by giving the team more time to reflect and think. CMOs should be investing in automation. 
  • Marketing is increasingly owning go-to-market and jointly owning the funnel with sales. This is a bit of an evolution, and it allows you to focus on influence over attribution. 
  • Obsessing over first and last touch attribution is not useful. CMOs should focus on driving intent.
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