Theo Hildyard and his team at Brightcove are approaching video-first content and analytics and why the way forward for marketers is to think and act like a media company.
This episode features an interview with Theo Hildyard, VP of Demand Generation at Brightcove, a streaming tech company with a video first content marketing mindset.
Theo is a results driven analytical marketing leader with over 15 years of experience in B2B / enterprise software. He is routinely responsible to C-level for GTM messaging and shaping, and is a motivational and pragmatic leader with a proven track record of improving cross-functional collaboration.
In this episode, Theo shares Brightcove’s holistic go to market strategy, how and why to create a Netflix style experience, and the importance of collecting and harnessing the power of first-party data when it comes to video content. Theo also talks about how thinking and acting like a media company is the way forward for all marketers.
Key Takeaways:
Learn from Steve Rotter, CMO at DeepL, about the value of brand, and pushing your point of view over your product.
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Learn from Bill Macaitis, Founder & CEO at SaaS CMO Pro, about how B2B marketers are spending their money and crafting their strategies.
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Learn from Jenny Force, Global VP Demand Generation at Meltwater, about using tech to automate the inbound process and maximize each MQL.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Theo Hildyard and his team at Brightcove are approaching video-first content and analytics and why the way forward for marketers is to think and act like a media company.
This episode features an interview with Theo Hildyard, VP of Demand Generation at Brightcove, a streaming tech company with a video first content marketing mindset.
Theo is a results driven analytical marketing leader with over 15 years of experience in B2B / enterprise software. He is routinely responsible to C-level for GTM messaging and shaping, and is a motivational and pragmatic leader with a proven track record of improving cross-functional collaboration.
In this episode, Theo shares Brightcove’s holistic go to market strategy, how and why to create a Netflix style experience, and the importance of collecting and harnessing the power of first-party data when it comes to video content. Theo also talks about how thinking and acting like a media company is the way forward for all marketers.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Theo Hildyard and his team at Brightcove are approaching video-first content and analytics and why the way forward for marketers is to think and act like a media company.
This episode features an interview with Theo Hildyard, VP of Demand Generation at Brightcove, a streaming tech company with a video first content marketing mindset.
Theo is a results driven analytical marketing leader with over 15 years of experience in B2B / enterprise software. He is routinely responsible to C-level for GTM messaging and shaping, and is a motivational and pragmatic leader with a proven track record of improving cross-functional collaboration.
In this episode, Theo shares Brightcove’s holistic go to market strategy, how and why to create a Netflix style experience, and the importance of collecting and harnessing the power of first-party data when it comes to video content. Theo also talks about how thinking and acting like a media company is the way forward for all marketers.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Theo Hildyard and his team at Brightcove are approaching video-first content and analytics and why the way forward for marketers is to think and act like a media company.
This episode features an interview with Theo Hildyard, VP of Demand Generation at Brightcove, a streaming tech company with a video first content marketing mindset.
Theo is a results driven analytical marketing leader with over 15 years of experience in B2B / enterprise software. He is routinely responsible to C-level for GTM messaging and shaping, and is a motivational and pragmatic leader with a proven track record of improving cross-functional collaboration.
In this episode, Theo shares Brightcove’s holistic go to market strategy, how and why to create a Netflix style experience, and the importance of collecting and harnessing the power of first-party data when it comes to video content. Theo also talks about how thinking and acting like a media company is the way forward for all marketers.
Key Takeaways:
Discover how we can help you convert more prospects into pipeline–right from your website.
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