Brand as a Competitive Advantage

Brand as a Competitive Advantage

Mark Viden, SVP of Brand at CommonSpirit Health shares about using brand promises as operating principles to gain competitive advantage.

Ian Faison
Ian Faison
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Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Mark Viden, SVP of Brand at CommonSpirit Health, a non-profit that operates 140 hospitals and more than 2,200 care centers serving sites across 24 states.

In this episode, Mark discusses building an emotional connection with the consumer, using your brand promise as an operating principle and his focus on sharing the amazing stories in the healthcare industry. 

Key Takeaways:

  • When brand promises are guiding principles for company operations, it creates a competitive advantage. 
  • When building a brand, focus on the people in your ecosystem and on creating an emotional connection with the consumer.

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Brand as a Competitive Advantage

Mark Viden, SVP of Brand at CommonSpirit Health shares about using brand promises as operating principles to gain competitive advantage.

Ian Faison
Ian Faison
No items found.
Brand as a Competitive Advantage
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Mark Viden, SVP of Brand at CommonSpirit Health, a non-profit that operates 140 hospitals and more than 2,200 care centers serving sites across 24 states.

In this episode, Mark discusses building an emotional connection with the consumer, using your brand promise as an operating principle and his focus on sharing the amazing stories in the healthcare industry. 

Key Takeaways:

  • When brand promises are guiding principles for company operations, it creates a competitive advantage. 
  • When building a brand, focus on the people in your ecosystem and on creating an emotional connection with the consumer.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Brand as a Competitive Advantage

Mark Viden, SVP of Brand at CommonSpirit Health shares about using brand promises as operating principles to gain competitive advantage.

Ian Faison
Ian Faison
No items found.
Brand as a Competitive Advantage
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Mark Viden, SVP of Brand at CommonSpirit Health, a non-profit that operates 140 hospitals and more than 2,200 care centers serving sites across 24 states.

In this episode, Mark discusses building an emotional connection with the consumer, using your brand promise as an operating principle and his focus on sharing the amazing stories in the healthcare industry. 

Key Takeaways:

  • When brand promises are guiding principles for company operations, it creates a competitive advantage. 
  • When building a brand, focus on the people in your ecosystem and on creating an emotional connection with the consumer.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Brand as a Competitive Advantage

Mark Viden, SVP of Brand at CommonSpirit Health shares about using brand promises as operating principles to gain competitive advantage.

Brand as a Competitive Advantage
Ian Faison
Ian Faison
|
March 5, 2024
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Mark Viden, SVP of Brand at CommonSpirit Health, a non-profit that operates 140 hospitals and more than 2,200 care centers serving sites across 24 states.

In this episode, Mark discusses building an emotional connection with the consumer, using your brand promise as an operating principle and his focus on sharing the amazing stories in the healthcare industry. 

Key Takeaways:

  • When brand promises are guiding principles for company operations, it creates a competitive advantage. 
  • When building a brand, focus on the people in your ecosystem and on creating an emotional connection with the consumer.
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