Brand as a Competitive Advantage
Mark Viden, SVP of Brand at CommonSpirit Health shares about using brand promises as operating principles to gain competitive advantage.
Ian Faison
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Mark Viden, SVP of Brand at CommonSpirit Health shares about using brand promises as operating principles to gain competitive advantage.
This episode features an interview with Mark Viden, SVP of Brand at CommonSpirit Health, a non-profit that operates 140 hospitals and more than 2,200 care centers serving sites across 24 states.
In this episode, Mark discusses building an emotional connection with the consumer, using your brand promise as an operating principle and his focus on sharing the amazing stories in the healthcare industry.
Key Takeaways:
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Stay up to date with weekly drops of fresh B2B marketing and sales content.
Mark Viden, SVP of Brand at CommonSpirit Health shares about using brand promises as operating principles to gain competitive advantage.
This episode features an interview with Mark Viden, SVP of Brand at CommonSpirit Health, a non-profit that operates 140 hospitals and more than 2,200 care centers serving sites across 24 states.
In this episode, Mark discusses building an emotional connection with the consumer, using your brand promise as an operating principle and his focus on sharing the amazing stories in the healthcare industry.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Mark Viden, SVP of Brand at CommonSpirit Health shares about using brand promises as operating principles to gain competitive advantage.
This episode features an interview with Mark Viden, SVP of Brand at CommonSpirit Health, a non-profit that operates 140 hospitals and more than 2,200 care centers serving sites across 24 states.
In this episode, Mark discusses building an emotional connection with the consumer, using your brand promise as an operating principle and his focus on sharing the amazing stories in the healthcare industry.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Mark Viden, SVP of Brand at CommonSpirit Health shares about using brand promises as operating principles to gain competitive advantage.
This episode features an interview with Mark Viden, SVP of Brand at CommonSpirit Health, a non-profit that operates 140 hospitals and more than 2,200 care centers serving sites across 24 states.
In this episode, Mark discusses building an emotional connection with the consumer, using your brand promise as an operating principle and his focus on sharing the amazing stories in the healthcare industry.
Key Takeaways:
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