Creating Content that Meets Your Customers Where They Are
Learn how Juliette Kopecky, CMO at LinkSquares, is approaching content creation and connecting better with her customers.
LinkSquares is the company behind the AI-powered contract management platform of choice for legal teams aiming to move their business forward faster. Customers have everything they need to write better contracts, get contracts executed quickly, analyze what's in existing contracts, and collaborate better with their team at every step of the way. LinkSquares differs from other tools on the market with its powerful AI insights, speed to tangible results through flexible automation, and ability to centralize everything for better visibility and collaboration.
Guest Bio
Juliette Kopecky is the Chief Marketing Officer at LinkSquares, where she sets the company’s strategy for driving awareness and demand.
She’s a data-driven leader with an extensive track record of running marketing programs at high-growth technology companies, including HubSpot, Datto, and Talla. With a strong focus on understanding buyer needs, she designs campaigns focused on driving revenue and results.
Juliette holds a B.S. in Business Management from Boston University and an MBA from the MIT Sloan School of Management.
Guest Bio
Juliette Kopecky is the Chief Marketing Officer at LinkSquares, where she sets the company’s strategy for driving awareness and demand.
She’s a data-driven leader with an extensive track record of running marketing programs at high-growth technology companies, including HubSpot, Datto, and Talla. With a strong focus on understanding buyer needs, she designs campaigns focused on driving revenue and results.
Juliette holds a B.S. in Business Management from Boston University and an MBA from the MIT Sloan School of Management.
Episode Summary
This episode features an interview with Juliette Kopecky, CMO at Link Squares, the company behind the AI-powered contract management platform of choice for legal teams aiming to move their business forward faster.
In this episode, Juliette shares with us her strategies for defining and creating good content and how to meet customers where they are, her focus on creating stronger customer connections, and the importance of bringing varied skill sets in house in order to match the change of pace within the marketing industry.
Key Takeaways
- It’s crucial to understand how your customers interact with your content and why. Not only does this help your team to better understand your target personas, but it also helps create better connections with prospects and customers.
- Now more than ever, bringing skill sets in-house is key to marketing success. A skilled and diverse team allows for resilience against the pace of change within the marketing industry.
- Eliminate what doesn’t perform well for you. Create meaningful results, not just leads, and when you do this over time there’s less to cut in your business.
Quotes
“That's what we always think about is that piece of content or topic area that we want to build upon that our audience cares about and what is going to be like that best medium for it. And sometimes, it can be the same topic area and different pieces of it, like a bite-sized piece of content might work well in an audio podcast, whereas a detailed sort of step-by-step here's how you use the product goes really nicely with, with doing maybe a video tutorial or a written out piece of document. I think that so much about marketing is thinking about that content and what is the vehicle, and then really matching it to your buyers and your prospects. What their needs and how they prefer to consume that content.” ––Juliette Kopecky, CMO, Linksquares
Episode Highlights
*(03:56) - The Trust Tree: Making the backend processes easier for legal teams and increasing ROI by 352%
*(24:17) - The Playbook: Eliminating what’s not performing so you don't have to cut anything else
*(29:20) - The Dust Up: How you approach conflict is key
Episodes Transcript
- It’s crucial to understand how your customers interact with your content and why. Not only does this help your team to better understand your target personas, but it also helps create better connections with prospects and customers.
- Now more than ever, bringing skill sets in-house is key to marketing success. A skilled and diverse team allows for resilience against the pace of change within the marketing industry.
- Eliminate what doesn’t perform well for you. Create meaningful results, not just leads, and when you do this over time there’s less to cut in your business.
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