Building Brand-to-Human Relationships in a Digital World – Demand Gen Visionaries Ep. 111

On this episode Emily shares her insights into relationships in a digital world, personalizing marketing to boost brand value, and developing a 360 degree marketing plan.

Emma Calderon
Emma Calderon
November 10, 2022
min read
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Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Emily Wolfe, Senior Director Growth Marketing & Analytics at Collective Health.

Collective Health simplifies employee healthcare with an integrated technology solution that makes health insurance work for everyone. Emily is a Digital marketing leader with an eye for analytics and a passion for developing stop-in-your-tracks creative campaigns.

Key Takeaways

  • It’s critical to build the brand relationship with prospects
  • Develop a few plays that you think will be successful and run those plays with a limited set of target accounts and optimize them
  • Create an internal tiger team and figure out how to surround prospects with a 360 degree plan
It's so critical to build that brand relationship with prospects. In B2B, we like to think about them as committees or we think about them as faceless organizations, but it’s just people and people want to work with funny people.”
-Emily Wolfe, Collective Health

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