Building Brand-to-Human Relationships in a Digital World
On this episode Emily shares her insights into relationships in a digital world, personalizing marketing to boost brand value, and developing a 360 degree marketing plan.
On this episode Emily shares her insights into relationships in a digital world, personalizing marketing to boost brand value, and developing a 360 degree marketing plan.
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This episode features an interview with Emily Wolfe, Senior Director Growth Marketing & Analytics at Collective Health.
Collective Health simplifies employee healthcare with an integrated technology solution that makes health insurance work for everyone. Emily is a Digital marketing leader with an eye for analytics and a passion for developing stop-in-your-tracks creative campaigns.
It's so critical to build that brand relationship with prospects. In B2B, we like to think about them as committees or we think about them as faceless organizations, but it’s just people and people want to work with funny people.”
Discover how we can help you convert more prospects into pipeline–right from your website.
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