Qualified raises $95M in Series C funding

Today we’re excited to announce our latest round of financing, led by new investment partners Sapphire and Tiger Global.

Kraig Swensrud
Kraig Swensrud
April 26, 2022
min read
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Today we’re thrilled to share that we have raised $95M in Series C funding. This news was originally covered in TechCrunch and VentureBeat. A huge thank you to our investors: Sapphire, Tiger Global, Salesforce, Norwest, and Redpoint. We are so grateful for your partnership and beyond excited about this next chapter. Dive in to hear what we’ve been up to, and where we’re going next.

First and foremost, thank you

As I reflect on this huge milestone, I feel so much gratitude for the community who has been part of this journey. It truly takes a village to build and grow a great company. Thank you to our employees for putting in your best work, every single day. Thank you to our investors for guiding us and helping us grow. Thank you to our partners for collaborating with us on some amazing new technology. And last, but certainly not least, thank you to our customers. Without you, we would not be here today. You have trusted us with your business objectives, pushed us to deliver incredible innovation, and become true champions of pipeline generation. 

Our vision: The #1 Pipeline Cloud for Salesforce  

When we started Qualified almost 4 years ago, our vision was simple: to make it easier for B2B companies to generate pipeline from their corporate website. We knew there had to be a better way for buyers and sellers to meet, a way that was faster and smarter than forms and delayed follow ups. We knew the corporate website was the greatest untapped digital channel, and had the power to be so much smarter, if only connected with Salesforce. We knew that pipeline generation processes had to change, and now was the time to do it.

Fast forward to today, and we’ve ushered in an entirely new pipeline generation motion. Just a few short weeks ago, we unveiled the Pipeline Cloud, the new set of technologies and processes designed to help revenue leaders generate pipeline faster, and more cost-effectively, than ever before. The Pipeline Cloud is made up of five key pillars:

  1. Salesforce-Connected Website: By connecting your #1 sales and marketing asset (your corporate website) with your single source of truth (Salesforce), your team gets crystal-clear visibility into who’s on your site, and what they’re doing. 
  2. Qualified Conversations: With Qualified Conversations, your sales reps can meet with your best buyers instantly, right on the website. Qualified Conversations turns your website into a full sales meeting, with one-click to voice, video, and chat.
  3. Qualified for Outbound: With this new solution, sales reps can engage buyers the exact moment they click through an outbound email and arrive on the website, making pipeline skyrocket. 
  4. Qualified for Account-Based Advertising: The best way to maximize ad conversions? A conversation. With Qualified for Account-Based Advertising, sales reps can welcome paid traffic with timely, contextual conversations.
  5. Qualified Signals: Qualified’s brand new account-based buyer intent product analyzes website activity to tell your team who’s demonstrating intent and in-market to buy, better shaping outbound and ad programs.

This is the Pipeline Cloud. And this is the future of pipeline generation. With this new motion, B2B CMOs and revenue leaders can engage more website visitors and drive more pipeline. Because every company, every CMO, and every RevOps leader needs more pipeline. With our new Series C funding, we’ll double down on this Pipeline Cloud vision and bring it to Salesforce customers around the world.

The Pipeline Cloud: a revolutionary new set of technologies and processes that help modern B2B companies generate more pipeline, faster and more cost-effectively than ever before.

A look back on a year of momentum and growth

As we look to the future, it’s always important to look back. This Series C funding is the cherry on top of an incredible year. Since our Series B financing less than one year ago, we’ve had some great achievements:

  • 400% year over year revenue growth
  • 150% net customer revenue retention rate 
  • 3 major new product innovations: Qualified X, Xforce Platform, Qualified Signals
  • 215 product features launched: Live Streams, Segments, Qualified Pounce, Qualified for Outbound, Qualified Mobile, Qualified Desktop, Custom Dashboards, Sales Rep Leaderboards, Conversation Flow Analytics
  • 5X talent growth including the addition of big Salesforce heavy-hitters, Dan Darcy, Robert Zimmermann, Theresa Ludvigson
  • Two new Board members: Salesforce leaders CMO, Sarah Franklin, and Executive Vice President and General Manager of CRM Applications at Salesforce, Bill Patterson 
  • 400+ five star reviews on the Salesforce AppExchange + G2
  • #1 on Salesforce AppExchange and the exclusive provider of AppExchange Chat for hundreds of Salesforce partner ISVs
  • #1 in over 20 categories on G2, including Momentum Grid Report for Live Chat, Momentum Grid Report for Bot Platforms, and Conversational Marketing Momentum Grid

And I have a feeling that this next year is going to be even more exciting for the entire Qualified team. So here’s to the next chapter. We can’t wait to bring the Pipeline Cloud to thousands of Salesforce customers around the world. Let’s crush our pipeline goals, together.

If you’re interested in joining the team, check out our careers page. As always, we’re standing by and ready to chat.

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