Brandfolder is a Digital Asset Management platform that is the backbone for creative departments at companies like Slack, L’Oreal, and jetBlue. With Brandfolder’s solution, companies can easily manage, distribute, and report on their creative assets. Given their strong focus on design and brand, it’s no surprise that Brandfolder is obsessed with delivering a seamless website and sales experience.
Brandfolder invested in Conversational Marketing to open up a modern sales channel that buyers and sales reps would both love. The partnership is off to a solid start; since going live with Qualified, Brandfolder has boosted leads by 4X and increased sales opportunities by 6X. Here’s their story.
Before Qualified, Brandfolder was using Drift’s Conversational Marketing platform. They had some standard chatbots on their site designed to capture leads, but the Brandfolder marketing team felt their program could be more personalized, engaging, and impactful to the business. They went back to the drawing board to find a solution that would better fit their needs.
Brandfolder chose Qualified’s Conversational Marketing solution for several reasons, namely its deep Salesforce integration, ability to customize experiences, and strong commitment to onboarding and customer success. Brandfolder planned to use a medley of Chatbot and Live Chat experiences, depending on the website visitors’ profile and buying signals.
Before going live with the solution, Brandfolder’s marketing team collaborated with Qualified’s customer success team to map out a strategy that was thoughtful, scalable and effective. Then, it was time to dive in, build out experiences, and start selling!
Brandfolder has several experiences built out, all designed to capture more leads, book more sales meetings, and create more sales opportunties.
Since using Qualified’s Conversational Marketing Platform, Brandfolder has seen a direct business impact. Compared to their previous solution, they are generating 4X more leads and 6X more sales opportunities. Head on over to the Qualified Blog to see video highlights from our interview with the Brandfolder team.