FlareHR helps companies streamline their HR processes and provide a better employee experience. They offer one easy platform for companies to manage important programs like onboarding, HR management, perks, and payroll. FlareHR serves some of the world’s leading brands, including Sephora, Priceline, and Knight Frank.
As FlareHR has grown, they’ve always embraced modern technologies that help them sell faster and smarter. When they encountered Qualified’s Conversational Marketing solution, they were excited about the opportunity to have sales conversations, right on their website. Here’s how FlareHR uses Qualified to meet with their hottest website visitors and create more leads.
Before Qualified, FlareHR was using a website chat tool with the hopes of having more sales conversations and improving website conversions. Once they implemented the tool, they ran into several roadblocks.
They were using the chat widget across their entire website and greeting every visitor with an invitation to talk, which led to a lot of support inquiries. Additionally, since users login to their HR portal via www.flarehr.com, the FlareHR sales reps ended up talking to end users, rather than real business buyers.
FlareHR needed to do more than chat. They needed a platform that would help them have intelligent sales conversations with the right buyers.
FlareHR selected Qualified as their new Conversational Marketing platform. There were two main drivers for this decision:
FlareHR identified which website visitors are the most likely to sign up for their application:
Once they built out their qualification criteria, the team built out custom experiences for these segments. These experiences outlined the greetings, questions, and messaging that qualified buyers would see on the FlareHR website.
FlareHR implemented Qualified in under a week. Since launch, their sales reps have been glued to LiveView, actively watching how qualified visitors are browsing their site, and initiating conversations at exactly the right moment. Reps can then seamlessly transition from chat into a voice-call, right from the app, and have meaningful sales conversations.
Since launching Qualified, the FlareHR team has seen a huge business impact. They are having 3X more sales conversations and are generating 30% more Sales Qualified Leads. Conversational Marketing has become a key part of their selling strategy, and opened up their website as a channel for real-time sales conversations.