Say Hello to Spring ‘20
Over the past few months we’ve been hard at work on some exciting new enterprise-grade features focused on helping companies that run on Salesforce deliver smart, impactful Live Chat and Chatbot programs. This release was bursting with exciting new experience builder functionality, reporting capabilities, ABM-centric features, fresh integrations, and of course, Salesforce and Pardot goodness. Here are the Spring ‘20 highlights.
Our experience builder has some exciting new functionality, making it easier than ever to build custom experiences that fit your business needs.
Qualified’s new Visitor Lists give you a 360-degree view of your website visitors and arms you with data to zero in on, and follow up with, serious buyers.
Think of Visitor Lists as a complete website database, which you can search, filter, and prioritize to your liking. For instance, you can display website visitors who exist in your Salesforce CRM, visitors who have booked a sales meeting, or visitors who have spent a significant amount of time on your site.
Visitor Lists take reporting to the next level, giving your marketing team a grasp on once-anonymous website traffic and your sales team a hit-list for outbound initiatives. Show this new feature to your sales team — we promise they won’t be disappointed! Head over to Qualified University to learn more about it or contact your Customer Success Manager to activate this feature in your account.
If you’re doing Account-Based Marketing, Qualified ABM is an absolute game changer, helping your sales team engage and convert target accounts the moment they land on your website.
Here’s how it works:
Connected Campaigns are huge for Pardot customers, helping you quickly and easily connect your Pardot campaigns with your Salesforce campaigns. Qualified now works perfectly with Connected Campaigns, allowing marketers to add prospects that engage with Qualified experiences to multiple campaigns, fueling first touch, last touch, and even distribution reporting. Now sales and marketing get a unified view of all marketing events that have influenced an opportunity, including live chat and chatbot website conversations.
We sat down with Pardot expert Jennifer Schneider to chat about Connected Campaigns — check it out.
Now you have complete control over who conversations are routed to, as well as who meetings are booked with, based on your Salesforce data.
Create rules to route conversations to the Lead or Contact owner in Salesforce; if the owner is unavailable, you have the option to reroute visitors to a specific rep or group of reps for a live conversation.
This new functionality applies to meeting booking as well. Set rules to always book a meeting with a Salesforce owner, or book a meeting with a group of reps if there is no Salesforce owner.
New in Spring ‘20, you can send alerts to sales reps on their favorite channel: Slack. With Qualified’s Slack integration, you can easily create and customize Slack alerts that work for your business. For instance, you can send an alert to a channel when a qualified visitor is on the site, or even send a direct message to a sales rep if one of their target accounts just arrived. Reps get a quick summary of who that person is, and can immediately jump into Qualified to start a conversation. With Qualified’s Slack integration, you’ll never miss a chance to engage and convert a hot prospect.
Read all about our Slack Integration, including how to connect your account, on Qualified University.
We’re excited to see what you do with the new Spring ‘20 features! Have a question about the release? Contact your Customer Success Manager or talk with us live, right here on our website.