FY23: A Year of Massive Product Innovation

Qualified closes fiscal year strong with $2B in pipeline generated for Pipeline Cloud customers

FY23: A Year of Massive Product Innovation
Shelly Weaver
Shelly Weaver
February 23, 2023
min read
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From start to finish, FY23 was filled with innovation, growth, and momentum for our team and our customers. The year kicked off with the launch of the Pipeline Cloud. From there, the drumbeat of new products and features never slowed down, and ultimately helped our customers generate over $2B of pipeline in FY23. 

We couldn’t have done it without our incredible customers, who shared so much love in return, earning us over 1,000 5-star reviews on G2 and the Salesforce AppExchange. It’s because of the amazing partnerships we’ve been able to build with our customers that we were named a #1 Momentum Leader on G2, breaking into their Top 100 Global Software Companies and the Top 50 Highest Satisfaction Products, and landing us on Iconiq’s Fastest Growing Software of 2022 list. 

To say we had a busy year would be an understatement, so we’ll let the numbers speak for themselves:

Thank you to our customers for the best year yet

None of this is possible without our incredible customers, and we owe you our sincerest thanks. There’s a reason we do Whatever It Takes to help you reach your pipeline goals–we’re obsessed with customer success because you make our product and our team stronger. 

Thank you for all of the feedback, support, and word-of-mouth reviews. We love seeing how happy you are with the work we do, and we can’t wait to see what the next year holds. 

This year our customers partnered with us to help tell their Qualified stories and share the impact our software has had on their business. We are so grateful for the time and effort you put into spreading the word about the Pipeline Cloud, and we put everything we’ve got into earning your business year after year. 

In 2022, we developed some incredible customer partnerships: including Adecco, Carta, Metadata, ThoughtSpot, AlphaSense, Veritone, OwnBackup, Sendoso, Alation and Revenue.io, and so many more! 

Check out how Groove saw an 11x increase in influenced ROI with the Pipeline Cloud.

We can’t wait to watch our customers generate more pipeline than ever in 2023. 

Thank you to Salesforce and our partners

We chose to build our product on Salesforce because of the incredible partnership they provide–we couldn’t do what we do without them. Not only are we purpose-built for their customers, but they have been an invaluable resource for us both as a financial partner and an integral part of our team’s DNA. 

We continued to power Salesforce’s AppExchange Chat, adding new partners to our roster. We also sponsored Dreamforce ‘22, where we got to introduce the Pipeline Cloud (and of course, Piper the Pipeline Panda) to the rest of the Ohana. Being back in person at Moscone Center was certainly one of the highlights of our year. 

Our partners deserve a huge thank you as well. Without amazing partners like 6sense, Clearbit, DemandBase, Eloqua, Hubspot, Microsoft Teams, Outreach, Pardot, Salesloft, Bombora, and Slack, our team and our products wouldn’t be nearly as powerful as they are. You all help us generate pipeline for hundreds of customers, and we’re so glad to get to work with so many wonderful companies. 

We’re just getting started

As we head into 2023, our mission is to turn your website into a pipeline generation machine.

Looking back to 2022, we launched the Pipeline Cloud, introducing a new way to generate more pipeline for modern revenue teams. When we launched, we had no way of knowing the kind of economic shifts that were coming for the industry later in the year, but we’re proud to say that not only did we end up having a record-setting year, but so many of our customers did, too. 

The new features we’ve launched, from research intent data with Qualified Signals to our meeting scheduling solution Qualified Meetings, have helped our customers power through trying times and stay focused on quality pipeline generation. 

Our suite of products helps teams tap into their corporate website and identify the most valuable buyers right at the moment they’re ready to move from exploring your content on their own to talking to a real, live human about their needs. The experience is seamless, and because of our innovations in research intent data, your team knows the exact topics on an account’s mind when they’re ready to engage. 

Thanks to our team’s advancements with Qualified Conversations, your reps can take that chat from text to video in one click, turning any chat into a face-to-face interaction. Reps using the Pipeline Cloud now have more access to valuable data insights, and more ways to communicate with buyers than ever. 

And say you aren’t available at the moment–that’s okay. Qualified Meetings, our latest product launch, can instantly qualify and route visitors for meetings based on Salesforce data, outbound, and advertising motions with the Pipeline Cloud. In fact, in using our own software, we saw a meeting booked within two hours of a form being live. We can’t wait to celebrate this type of success for our customers.

We’ve innovated tirelessly on our products to create the most comprehensive pipeline generation platform available, and we can’t wait to show you what else we have coming in the new year. 

In 2022, we were excited to be on the precipice of the future of pipeline generation. In 2023, the future is here, and it's the Pipeline Cloud. 

Together with our customers, partners, and team, we accomplished so much in 2022.

Cheers to another year for the books, and to keeping the momentum going in 2023. 

See the Pipeline Cloud in action here.
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