You want your website to be a selling machine, so wouldn’t it be great to have conversations with hot prospects when they arrive? Thanks to Conversational Marketing, this is a reality. With live chat and chatbots, you can have real-time conversations with site visitors, which will ultimately grow sales.
Even though many marketers and sales teams are excited about this new frontier, many don’t know where to start. Sure, it’s clear that Conversational Marketing makes an impact, but what strategies are right for your business?
To help answer this question, we’ve compiled our Top 20 Live Chat and Chatbot Strategies to give you inspiration for how you can use Conversational Marketing at your business. This resource shares strategies on how to engage website visitors and increase sales from the world's leading brands.
Each example shows you what live chat and chatbots look like in particular situations. We break it all down, so you can understand both how to build the experience, as well as its business impact. The end goal? To identify which live chat and chatbot strategies will work best for your business.
For example, if you're doing Account-Based Marketing (ABM), a super impactful strategy is what we like to call "The ABM Red Carpet". This strategy is designed to connect your sales team with your ABM target accounts the moment they arrive on your site. You can see what the ABM Red Carpet looks like in practice:
And get a step-by-step breakdown of how to build the experience:
So dive in and get inspired with these Top 20 Live Chat and Chatbot Strategies! Our team is standing by to help answer any questions.
When a visitor lands on your site, we'll identify their company immediately and match that against your list of target accounts in Salesforce. We'll alert the account team for immediate action.
Leverage chatbots to recognize the qualities of your ideal inbound customer (company size, geo, industry, you name it) and then use chatbots to book meetings or route them to your sales team.
Get more leads from your website by giving people an alternative to filling out a form. Have a bot collect an email, enrich the profile, and talk to the ones that meet your qualification criteria.
Some visitors will elect to fill out key forms on your site, but don't let the best ones leave! Cherry pick the high quality form completes and have a rep proactively engage in a conversation.
17. The Smart Button
Planning an event and driving registration is hard. Leverage live chat with visitors to your event pages to answer key questions and remove barriers to registration and attendance.
Every blog and email newsletter is designed to maximize reach. Offer your blog subscribers the ability to sign up for "more great content like this" and grow your subscriber base.
Conversational Marketing is one of the most powerful tools available to sales and marketing teams today. For prospects and customers alike, chat is instant, easy to use, and doesn’t require a lot of effort. Live chat allows you to connect with VIPs in real time, while chatbots can help you start natural conversations, filter hot prospects, and capture leads.
Live chat and chatbots are powerful, but only if you've configured the right strategies for your particular business. After all, every company is unique. By looking at these 20 examples of live chat and chatbots in action, you’ll see some creative ways you can make Conversational Marketing work for you.
Visit the Qualified blog to read our interviews with top tech marketing experts. We'll discuss their 2022 tech marketing predictions for B2B demand generation and much more.
Conversational writing is critical to successful conversational engagement. Visit the Qualified blog to learn conversational writing best practices to help you succeed.