The Pipeline Generation Blog

The Pipeline Generation Blog is your one-stop shop for industry news, innovation, and best practices for your sales and marketing strategies.

Agentic Marketing and the Collapse of Traditional Funnels

Piperfest '25 Opening Keynote: Welcome to the Agentic Marketing Era

Featured Blog Post

Welcome to the Agentic Marketing Era

We've left the traditional marketing funnel behind. Learn how to step into the funnel of the future with your guide to agentic marketing.

Featured Blog Post

Agentic Marketing and the Collapse of Traditional Funnels

Agentic marketing is transforming how marketers generate pipeline. Learn why the traditional funnel is failing, and how agentic AI is putting marketers back in the driver's seat.

Featured Blog Post

The Spring ‘25 Release is Here!

Here’s a roundup of the latest innovations, hot off the press from the Qualified Product team.

Featured Blog Post

Piperfest '25 Opening Keynote: Welcome to the Agentic Marketing Era

Watch as we explore the agentic marketing revolution and reveal Piper Spotlight, the bespoke selling strategy that puts Piper the AI SDR Agent at the forefront of this movement.

Featured Blog Post

Confessions of an AI SDR Skeptic

Here, Gina Inks, Head of Marketing at ROI DNA, unpacks why they had reservations about Piper the AI SDR Agent and the turning point that converted them into believers.

Latest Stories

Read up on the latest in pipeline generation, conversational sales and marketing, and everything happening here at Qualified.

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AI SDR implementation: The comprehensive guide

Learn how to implement an AI SDR agent step-by-step, from setting goals to measuring ROI. Boost speed, scale lead engagement, and free up your teams to close more deals.

How Do We Restructure Our Websites?

Learn from Robin Emiliani, Co-founder and Chief Growth Officer at Catalyst Marketing, about the new considerations when it comes to websites.

Welcome to the Agentic Marketing Era: How AI reshaped the modern marketing funnel

Unlock the Agentic Marketing Era: See how AI SDR agents revolutionize B2B marketing funnels, generating 24/7 pipeline & boosting revenue. Move beyond MQLs.

Welcome to the Agentic Marketing Era

We've left the traditional marketing funnel behind. Learn how to step into the funnel of the future with your guide to agentic marketing.

To Invest or Not to Invest: Headcount

Learn from Kevin Cochrane, CMO at Vultr, about the impact of investing in your brand experience.

AI SDRs vs. human SDRs: Why AI wins B2B pipeline

Explore the AI SDR vs. human SDR debate and learn why more B2B teams are turning to AI for faster, more scalable pipeline generation without the burnout or delays.

Moving With Agility as a Fortune 500

Learn from Rebecca Stone, SVP Revenue Marketing at Cisco, about moving with agility in a Fortune 500.

No More Mass Marketing: Precision Wins

Learn from Suzanne Behrens, CMO at Granicus, about using AI to enhance precision marketing and to target higher prospects.

Product

Explore our latest product features, releases, and learn how the pillars of the Pipeline Cloud come together to help you generate more pipeline than ever.

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The Spring ‘25 Release is Here!

Here’s a roundup of the latest innovations, hot off the press from the Qualified Product team.

The Winter ‘25 Release is Here!

Here’s a roundup of the latest innovations, hot off the press from the Qualified Product team.

The Playbook for Setting Up and Measuring Piper the AI SDR

Join the Qualified team as they dive into measuring success with Piper the AI SDR.

The Autumn ‘24 Release is Here!

Here’s a roundup of the latest innovations, hot off the press from the Qualified Product team.

The Summer ‘24 Release is Here!

Here’s a roundup of the latest innovations, hot off the press from the Qualified Product team.

Introducing AI Offers, generally available for Qualified customers today

Surface relevant marketing offers across your website and automate lead capture with a single click.

Introducing Goals for Piper the AI SDR

Piper Goals help Piper the AI SDR hit her pipeline targets for your team, 24x7.

The Battle for BDRs: Should they report to Sales or Marketing?

Learn how UserGems and Qualified organize their BDR reporting structures and ensure cross-functional alignment no matter which side of the org they sit on.

Qualified on Qualified: 5 Step Plan for Onboarding Piper, Your New AI SDR

Learn the 5 essential steps to onboarding Piper, your new AI SDR.

The Spring ‘24 Release Has Arrived!

Here’s a roundup of the latest innovations, hot off the press from the Qualified Product team.

Say hello to Piper the AI SDR

On a mission to generate pipeline 24x7, Piper is the new SDR at the top of your leaderboard. Today, we unveiled Piper at our big launch event. Watch all the highlights from our event in under 7 minutes here.

Say hello to Qualified AI Conversations, now with AI Copilot

Tap into the perfect combination of AI and SDRs to grow your pipeline, not your payroll.

The Qualified Winter ‘24 Release is Here

Here’s a roundup of the latest innovations, hot off the press from the Qualified Product team.

The Qualified Autumn ‘23 Release is Here

Here’s a roundup of the latest innovations, hot off the press from the Qualified Product team.

Qualified's AI Trust & Safety commitment

In light of the recent Executive Order outlining AI governance in the United States, we'd like to revisit our commitment to responsible AI.

AI Demo Day: Qualified showcases new AI Live Chat and AI Chatbot technology

Join our co-founders as they sit down for a live product demo of Qualified AI in our flagship products, Live Chat and Chatbots. Early Access available now!

The Qualified Summer ‘23 Release is Here

Here’s a roundup of the latest innovations, hot off the press from the Qualified Product team.

Who wins the race in Generative AI?

Generative AI will have a material impact on the B2B market, but what is the long term impact?

Google's new “Unknown Sender” policy and how it impacts Qualified Meetings

Google’s recent calendar spam protection policy is designed to protect personal gmail accounts

The Qualified Spring ‘23 Release is here

Here’s a roundup of the latest innovations, hot off the press from the Qualified Product team.

The Qualified Winter ‘23 release is here

Here’s a roundup of the latest innovations, hot off the press from the Qualified product team!

Ask a QSA: Implementation when switching from other chatbots

Switching from your current chat solution to Qualified can seem intimidating. Hear Steph breakdown how easy implementation is with our Whatever It Takes approach.

What's the deal with AI chatbots?

Hey Siri–what’s the deal with AI and why is it taking over so many aspects of our lives? Learn why we're keeping humans at the center of what we do.

How to use B2B Intent Data

See how your business can use intent data to better analyze prospect's behavior across your website.

Introducing Qualified Meetings

The next major innovation of the Pipeline Cloud designed to instantly book meetings with your best accounts.

The Qualified Autumn ‘22 Release is Here

Here’s a roundup of the latest innovations, hot off the press from the Qualified product team!

First-party vs. second-party vs. third-party data | Qualified

The difference between first, second and third party data can be confusing. Here we break down the differences between these data points.

Introducing Salesforce Genie

Learn why we're so excited about Salesforce's latest innovation.

Introducing the Pipeline Cloud

As we kickoff Dreamforce, we’re excited to share new product innovations that usher in the future of pipeline generation.

How to sell your boss on Qualified in 6 simple steps

Sold on Qualified but need to make sure your boss (and their boss!) is? We've got your back.

Introducing Research Intent for Qualified Signals

Qualified Signals now offers third-party research intent data. Learn more about our latest feature.

Hot off the press: Qualified Summer ‘22

Here’s a roundup of the latest and greatest features, hot off the press from the Qualified product team!

Announcing Qualified video: Take Conversations to the next level

Qualified Video enables sales reps to instantly engage buyers in face-to-face sales meetings right on the website.

Qualified Spring '22 Quarterly Release Notes have arrived

Here’s a roundup of the latest and greatest features, hot off the press from the Qualified product team!

What sets Qualified apart, as told by GIFs

Discover seven reasons why customers choose Qualified and how Qualified will ensure your success.

Welcome to the Pipeline Cloud

A revolutionary new set of technologies and processes that drive more pipeline for modern revenue teams.

Introducing Qualified for Salesloft

Qualified for Salesloft is a new integration that helps sales reps start a real-time conversation the moment a prospect clicks through a Salesloft email and arrives on the site.

AppExchange Chat: How the Salesforce Ohana supercharges demand gen

Real-time conversations that generate even more pipeline with AppExchange Chat, powered by Qualified.

6 key ways to use the Qualified Reporting API

Use the Qualified Reporting API to standardize your data, reduce the risk of error in interpretation, and simplify data analysis.

What is ABX Strategy & How to Improve It

Account-based experience (ABX) is a market strategy that uses insights and data to deliver relevant marketing and sales actions through a B2B customer journey.

B2B buying intent in 2022 and your business

In 2022, we're harnessing buying intent and incorporating it into our platform. Visit the Qualified blog to learn how to use buying intent to your advantage with Qualified Signals.

Introducing Qualified Signal's AI Predictive Model

Qualified Signals is a new account-based buyer intent product. Visit the Qualified blog to see how ‍Signals surfaces the purchase intent of users exploring your website.

Say Hello to Qualified Winter ‘22

We're excited to share the latest features from the Qualified product team in Winter '22. Visit our blog to learn about our new features aimed at boosting pipeline generation and more.

What is predictive intelligence?

Predictive intelligence uses data to create unique customer experiences based on specific behavior and preferences.

Qualified Signals and contextual intelligence

Contextual Intelligence can create a data-driven advantage. Visit Qualified's blog to learn about how the AI in Qualified Signals is underpinning the future of sales and marketing.

Turn data into actionable insights with custom dashboards

Learn how Custom Dashboards empower sales and marketing leaders to make smarter, data-driven decisions that drive more pipeline.

The future of selling with AI

90% of leaders who currently use AI say they already are or are planning to use AI for sales.

Introducing Signals: Account-based buyer intent

Qualified is proud to introduce Signals: account-based sales intelligence for companies that use Salesforce. Learn more about our new offering on the Qualified blog.

The Qualified Autumn ‘21 Release is here!

Here’s a roundup of the latest and greatest features, hot off the press from the Qualified product team!

Meet the Qualified Xforce Platform

We’re excited to introduce Qualified Xforce: the world’s first native conversational platform for Salesforce.

Meet with VIP buyers anytime, anywhere

Instantly alert and enable sales reps to have in-the-moment conversations with VIP website visitors directly from their phone.

Qualified for Outbound and Qualified Anywhere

We’re excited to introduce two ground-breaking products that leverage the power of Qualified X, taking your conversational program to new heights.

Say Hello to Qualified Summer '21

Here’s a roundup of the latest and greatest features, hot off the press from the Qualified product team.

Introducing Qualified X

The next-generation conversational sales and marketing platform for Salesforce has arrived.

Say Hello to Qualified Spring '21

Here’s a roundup of the latest and greatest features, hot off the press from the Qualified product team.

Introducing Qualified for ZoomInfo

Leverage the power of ZoomInfo's B2B Intelligence platform to deliver a hyper-personalized sales experience.

6 key Qualified for Slack use cases

Instantly alert key stakeholders of high-value website visitors directly inside Slack

Introducing Salesforce AppExchange Chat

The Salesforce AppExchange Chat program is now live with a select list of pilot partners. Read on to see what all the buzz is about!

The Qualified Autumn ‘20 Release is here!

Here’s a roundup of the latest and greatest features, hot off the press from the Qualified product team.

Announcing Qualified Enterprise SSO

Protect your business from security risks while increasing employee productivity with Qualified Enterprise SSO.

Qualified Summer ‘20 Has Arrived!

Here’s a roundup of the latest and greatest features, hot off the press from the Qualified product team.

Say Hello to Spring ‘20

Qualified's Spring '20 release is here! From powerful analytics to a new Slack integration, you won't want to miss this exciting release.

How to know if your business is ready for Conversational Marketing

Today’s most innovative companies are prioritizing Conversational Marketing. Find out if you're ready for this new way of selling.

Introducing Qualified ABM

What if you could meet with your target accounts the moment they landed on your website? Now you can with Qualified ABM.

Say Hello to Qualified Autumn ‘19

New features give Qualified customers a deeper integration with Salesforce and more control over Conversational Marketing experiences.

Qualified for Salesforce Pardot in 90 seconds

Watch this video and discover how you can engage with your hottest prospects and generate more pipeline for your business.

The Conversational Marketing checklist

Want to do Conversational Marketing but don't know where to start? Here's how to roll out a program that moves the needle.

Introducing Qualified for Salesforce Pardot

New service provides conversational marketing to Salesforce's award-winning B2B Marketing Automation suite

Qualified for Salesforce Pardot product overview

Learn everything you can do with the power of Qualified's conversational marketing solution on the World's #1 CRM

Pardot lead scoring just got supercharged

Now use Salesforce Pardot prospect data such as score and grade to qualify sales-ready leads for immediate conversations

Why we created Qualified

Today we're excited to introduce Qualified, a new conversational marketing app coming from your friends in San Francisco. Question is, what happened to big air Bing Yang?

Pipeline Generation

Get tips, tricks, and strategies for generating pipeline from our team and other industry leaders.

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AI lead generation tools: What they are and why they matter

AI lead generation tools use artificial intelligence to boost speed, precision, and scalability across the funnel. Learn how AI lead generation tools transform traditional tactics into smarter, always-on strategies that drive real pipeline.

What is agentic marketing? The complete B2B guide

Agentic marketing uses autonomous AI agents to drive pipeline, personalize at scale, and streamline demand generation for marketing teams.

What are SDR agents and what do they do?

SDR agents are revolutionizing AI pipeline generation. Learn more about how these agents work to drive scalable, cost-efficient pipeline.

No AI SDRs? 8 ways you compromise pipeline generation

Without AI SDRs, teams struggle with slow outreach and follow-ups, SDR burnout and churn, leads lost after-hours and more. Learn how AI SDRs solve these costly pipeline problems.

5 steps to simplify change management for your AI SDR rollout

Discover the five key steps to simplify change management when rolling out AI SDRs to ensure seamless adoption and maximize pipeline growth.

How demand generation teams should use AI SDRs

Learn how the power of AI SDRs and predictive analytics transform demand gen teams—boosting pipeline efficiency, personalizing engagement, and driving revenue growth.

How to measure the ROI of AI SDRs

Discover how to measure an AI SDR's ROI and accelerate autonomous pipeline generation to drive scalable growth.

What is Agentforce by Salesforce?

Explore what Agentforce offers and the key requirements to get started.

How to generate more pipeline with AI SDRs

Learn how AI-powered SDRs drive pipeline growth and maximize sales efficiency 24/7.

The AI SDR movement: Trust in the age of AI

Explore how AI SDRs balance efficiency with trust, using personalization and transparency to revolutionize modern sales strategies.

What makes a good outbound AI BDR?

Discover what makes a great outbound AI BDR: precision, personalization, and scalable outreach to drive sales growth.

Inbound vs outbound strategies explained: Mastering pipeline generation

Learn about how inbound and outbound efforts drive sales pipeline, and uncover how to modernize your pipeline generation strategy to maximize ROI.

5 reasons to join us at OpsStars this fall

Have you added OpsStars to your calendar yet? Don't miss this exclusive free Ops event during Dreamforce 2024!

How to generate pipeline the modern way

Learn how modern marketing leaders are approaching pipeline generation through a blend of ABM tactics, content-driven strategies, and a little hand from AI.

Driving Rep Adoption with Rippling

New tech stack? Join this webinar to learn what you should do before, during, and after implementation to help drive rep adoption.

Unleashing the power of AI for marketing in 2024

Learn how Emma Chalwin, CMO of Workday, thinks about AI and Data-Driven Marketing in 2024

Pipeline Summit AI Recap

Catch up on all the best moments from our fall event, Pipeline Summit AI, and hear how marketing leaders are using AI to generate more pipeline.

What is account-based marketing (ABM)?

Account-based marketing revolves around identifying and targeting specific accounts that align with your ideal customer profile (ICP). Use this guide to steer your ABM strategy in the right direction.

Maximizing pipeline impact for a strong end of year

Learn 8 ways to get the most out of your pipeline generation tactics in Q4.

How to Maximize ROI from ABM

Learn how to optimize your ABM program and how to measure ROI so everyone across the organization can understand.

5 Strategies for Generating More Pipeline with Less Budget

While the economy is out of our hands, discover 5 effective levers that we can pull to generate more pipeline with less budget.

How AlphaSense drove $3M+ in pipeline with Qualified

Learn how AlphaSense creates contextualized, tailored visitor experiences to drive more pipeline with the Pipeline Cloud.

The State of Marketing, Summer '23 with Gong's Udi Ledergor

Learn where Udi Ledergor, Gong's Chief Evangelist, is focusing his team in the second half of 2023 for stronger pipeline growth.

Summer '23 Pipeline Summit Recap

We learned so much at our Summer '23 Pipeline Summit. Hear the biggest takeaways from each of our speakers and watch the sessions on-demand now.

What is conversational marketing? | Qualified

Conversational marketing is a dialogue driven approach that focuses on the customer by engaging in real time conversations to help move visitors through the buyer journey. Use this guide to inform your conversational marketing techniques.

Qualified customers share their top tips to try in 2023

Our customers had a big year in 2022, and they're sharing their best practices and tips to bring into 2023 to generate more pipeline than ever.

How to build an Outbound Marketing Strategy with Lauren Vaccarello

Lauren Vaccarello, the CMO of Salesloft, shares her best tips when it comes to crafting a high-impact Outbound Marketing strategy.

How to book more meetings in 2023

Sales prospecting can be daunting for many sales reps. Use these 5 tips to book more sales meetings.

How to book more sales meetings from your website

Don't make it harder for your buyers to get time with your team. Use meeting scheduling solutions to create a frictionless booking experience.

5 things marketing leaders are thinking about for 2023

2023 is the chance to hit the ground running and drive more growth than ever. Hear how industry leaders are thinking about the upcoming year.

Why today's CMOs are rethinking their websites

Learn how today’s top CMOs are rethinking their marketing strategies and creating more human, connected experiences right on their websites.

Pipeline Summit '22 Recap

Did you catch Pipeline Summit live? Enjoy some of our favorite moments from our event, and stream all of the sessions now on Qualified+.

10 things we're excited to learn at Pipeline Summit '22

We're just one week away from Pipeline Summit! Learn 10 things we can't wait to hear about on November 10th.

5 reasons every demand gen leader needs to be at Pipeline Summit

Have you registered for Pipeline Summit? Hear why Nick Duke, our Sr. Director of Digital Marketing, thinks every marketing leader needs to be there.

How chatbots improve customer experience

More customers are starting to use chatbots in their interactions. Here are 6 ways that chatbots improve the customer experience for your business.

3 ways Qualified Conversations modernizes marketing

Let's focus on the Qualified Conversations and explore three key ways that it elevates your pipeline generation strategy.

Pipeline-boosting tips for demand generation strategy

We asked four CMOs, “What are your most reliable demand programs?” Visit the Qualified Blog to learn pipeline-producing tips from the experts to improve your demand generation strategy.

Bridging the gap between paid ads and pipeline

Join Qualified Solutions Engineer, Jeff Ostenson, and Qualified Solution Architect, Jennifer Lynn Schneider at ParDreamin’ 2021.

Qualified Experiences: A tool for digital marketers

Learn how our Demand Gen team uses the Qualified platform to increase pipeline and power customer conversations to close deals.

How Qualified supports the new digital journey

Learn how our Demand Gen team uses the Qualified platform to increase pipeline and power customer conversations to close more deals.

24 top CMOs share their uncuttable demand gen budget items

Learn the demand gen strategies that have been fundamental to these marketing leaders' skyrocketing success

Why the future of marketing is conversational

Learn why Conversational Marketing is the way of the future as businesses seek to engage buyers on their terms.

Increase sales pipeline with Conversational Marketing

Visit Qualified for tips on how to increase sales pipeline with conversational marketing. Accelerate sales pipeline with these conversational marketing tips.

Live chat services are the new-school form

Visit the Qualified Blog to read why the modern ticketing platform askSpoke is investing in live chat services and chatbots to capture more leads and book more meetings.

Marketing

Take your marketing strategy to the next level with pipeline-generating insights from industry leaders.

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7 Must-have tools for every B2B marketing and sales tech stack in 2025

40 Conversational Marketing statistics for 2024

Sales

Get the latest trends, strategies, and ways to make your job easier, no matter where you are in your sales career journey.

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4 ways B2B Ops Leaders can use AI | GTM AI Guide for Ops

15 Sales KPIs to Measure in 2024

Qualified on Qualified

See how we drink our own champagne–we’re not just building the Pipeline Cloud, we’re applying it to every area of our business.

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How our team uses Qualified Conversations video-first solution

Learn why Qualified Sales Rep Brent loves using Qualified Video when chatting with website visitors.

The white noise problem–how Qualified cuts through the noise

Explore how Qualified helps revenue teams cut through the white noise of endless notifications, alerts, and dashboards.

The benefits of account-based marketing motions

Conversational ABM is the key to our digital-first present.

Grow revenue with Sales Cloud, Slack, & Qualified

Learn how the combined power of Sales Cloud, Slack & Qualified will help your team collaborate better and close faster in today’s digital-first world.

Why sales teams love Qualified

Why Qualified users love our platform. A series from three different personas.

Why Solution Architects love Qualified

Why Qualified users love our platform. A series from three different personas.

How Conversational Marketing makes ABM magic

Behind the scenes with our demand gen wizard on how she drives ABM with Conversational Marketing.

How demand gen leaders use Conversational Marketing

Curious about demand generation? Visit the Qualified Blog to get an inside look at how our resident demand generation expert uses conversational marketing services to achieve success.

Pardot connected campaigns with Jennifer Schneider

We sat down with Jennifer Schneider to learn about the hot topic of Salesforce Pardot Connected Campaigns. Visit the Qualified blog to read our interview and learn more.

Company Announcements

Stay up-to-date on all of the latest company news here at Qualified.

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Qualified named Momentum Leader by G2 – Spring '23

We’re thrilled to share that we were named a momentum leader in 44 G2 reports, check out the reports and see how we compare.

FY23: A Year of Massive Product Innovation

Qualified closes fiscal year strong with $2B in pipeline generated for Pipeline Cloud customers

Qualified named #1 Momentum Leader by G2 for Winter '23

We’re thrilled to share that we were named #1 in 40 G2 reports, check out the reports and see how we compare.

Qualified announces Dreamforce ‘22 sponsorship

Are you getting as excited for Dreamforce as we are?

Qualified raises $95M in Series C funding

Today we’re excited to announce our latest round of financing, led by new investment partners Sapphire and Tiger Global.

Qualified closes fiscal year strong with 400% revenue growth

Qualified finished off our Fiscal Year 2022 on January 31st—it was an incredible year of growth across every facet of our business.

Qualified Welcomes Theresa Ludvigson as SVP of People

We’re thrilled to announce that Theresa Ludvigson, a 15-year Salesforce leader, is joining the Qualified family.

Bill Patterson Joins as Board of Directors Observer

We’re thrilled to announce that Bill Patterson, a 20 year CRM expert and Salesforce Sales Cloud leader, is joining the Qualified family.

The Future of Dreamforce: Salesforce+

The magic of Moscone was never meant to be recreated online, it was meant to be reimagined.

Qualified named Platinum Sponsor of Dreamforce '21

Trailblazing the future of selling alongside Salesforce at Dreamforce.

Salesforce launches AppExchange Chat for customers

We’re excited to announce that Qualified has collaborated with Salesforce to build AppExchange Chat!

Qualified welcomes Robert Zimmermann as CRO

Today we’re excited to announce that 18-year Salesforce executive Robert Zimmermann is joining our leadership team.

Qualified raises $51 Million Series B

Today we’re excited to announce our latest round of financing, led by Salesforce with participation from Norwest and Redpoint!

Sarah Franklin Joins as Board of Directors Observer

We’re excited to announce that the original Salesforce Trailblazer, Sarah Franklin, is joining the Qualified family.

Qualified closes with 800% revenue growth

As FY21 wraps up, we celebrate big milestones and the success of our customers and our company.

Qualified welcomes Dan Darcy as CCO

We’re thrilled to welcome longtime Salesforce leader Dan Darcy to our executive team.

Qualified achieves SOC2 Type II Certification

We're pleased to announce that Qualified has achieved SOC2 Type II, one of the highest levels of security, compliance, and trust.

Qualified raises $12M Series A financing

We’re excited to share we just closed a $12M Series A financing, led by Norwest Venture Partners, Redpoint, and Salesforce.

Qualified welcomes Eric Sikola as President & CRO

We’re thrilled to have Eric join our executive team to help lead us to the next phase of growth.

Why Salesforce invested in Qualified

Salesforce Pardot General Manager Mike Kostow shares his views on Conversational Marketing and why he joined Qualified's Board of Directors 🎉

Qualified raises $5M to fuel Conversational Marketing vision

We’re excited to announce that we’ve closed a Seed Round of Financing with Redpoint Ventures and Salesforce Ventures.

Welcome to the Qualified early access program

Today we’re announcing the Qualified early access program. Helping B2B companies deliver a real-time buying experience.

Culture

Get to know our team and what makes working at Qualified so great.

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The B2B Marketer's Guide to Dreamforce 2023

Whether your attending #DF23 or already in the Bay Area, check out this list of can't-miss sessions and events for B2B marketers this year.

Women of Qualified: Katie

Women of Qualified is a monthly blog series celebrating our female employees who make an impact to our business and team every day.

Office Hours with Dan Darcy, Chief Customer Officer, Qualified

Dive into the mind of Dan Darcy, our Chief Customer Officer, and learn his strategies for ramping up customer support when they need it most.

Women of Qualified: Alison

Women of Qualified is a monthly blog series celebrating the female employees who make an impact to our business and team every day.

Women of Qualified: Nine

Women of Qualified is a monthly blog series celebrating the female employees who make an impact to our business and team every day.

Women of Qualified: Mary

Women of Qualified is a monthly blog series celebrating the female employees who make an impact to our business and team every day.

Women of Qualified: Claire

Women of Qualified is a monthly blog series celebrating the female employees who make an impact to our business and team every day.

Ask a QSA: A in the life as a QSA with Danielle

Ever wonder what a day in the life of a Qualified Success Architect looks like? Dive into Danielle's world and what it's like to add a QSA to your team.

Women of Qualified: Joanne

Women of Qualified is a monthly blog series celebrating the female employees who make an impact to our business and team every day.

#DF22 Recap

Dreamforce may be over, but the excitement is still in the air. Check out our event highlights from a whirlwind week.

#DF22 Day 3 Recap

What a week at Dreamforce! See how our final day in the campground went.

#DF22 Day 2 Recap

Dreamforce Day 2 was a huge day for us! Here's everything we got up to.

#DF22 Day 1 Recap

Day 1 of Dreamforce is in the books! Here's everything that stuck with us.

The Dreamforce events you can't miss

There are so many incredible sessions and events that happen during Dreamforce, it can be hard to know what to prioritize. Our team has you covered.

Women of Qualified: Jess

Women of Qualified is a monthly blog series celebrating our female employees who make an impact to our business and team every day.

20 Great Moments from 20 Years of Dreamforce

We're celebrating 20 years of Dreamforce by sharing 20 of the event's most memorable moments.

Qualified's ultimate guide to Dreamforce

Whether it's your first or twentieth Dreamforce, there's a lot to keep in mind when planning and packing. Luckily, we're Dreamforce experts.

Qualified’s ultimate guide to streaming Dreamforce on Salesforce+

Can't make it to San Francisco for Dreamforce? No problem. Salesforce+ has you covered.

Explore San Francisco with Qualified's Bay Area team

Heading to San Francisco for Dreamforce? Our team put together all their fave spots to eat, drink, and sightsee.

Time check–are you still qualified to lead?

There's a lot shifting in the industry, join Personal Coach Amber Setter and Eve Lewis, CEO of BrandHuman for a leadership gut check.

20 years of Dreamforce with Robert Zimmermann

Dreamforce is celebrating a big anniversary this September! Our CRO, Robert Zimmermann, talks about why Dreamforce is such an impactful experience.

A day in the Life - Sara Wik - Qualified Outbound Sales Rep

Ever wonder what a Day in the Life of a Qualified Outbound Sales Rep looks like? Follow along with Sara!

Women of Qualified: Anna

Women of Qualified is a monthly blog series celebrating our female employees who make an impact to our business and team every day.

A Day in the Life - Feh Mafforte - Qualified Inbound Sales Rep

Ever wonder what a Day in the Life of a Qualified Inbound Sales Rep looks like? Follow along with Feh!

Women of Qualified: Kimberly

Women of Qualified is a monthly blog series celebrating our female employees who make an impact to our business and team every day.

Qualified recognized as #1 Best Place to Work

In addition to the Best Place to Work, we're excited to share we won the Wellness award!

Women of Qualified: Amy

Women of Qualified is a monthly blog series celebrating our female employees who make an impact to our business and team every day.

Women of Qualified: Tooba

Women of Qualified is a monthly blog series celebrating our female employees who make an impact to our business and team every day.

Women of Qualified: Crystal

Women of Qualified is a monthly blog series celebrating our female employees who make an impact to our business and team every day.

Women of Qualified: Sarah

Women of Qualified is a monthly blog series celebrating our female employees who make an impact to our business and team every day.

Women of Qualified: Jennifer

Women of Qualified is a monthly blog series celebrating our female employees who make an impact to our business and team every day.

Women of Qualified: Klarisse

Women of Qualified is a monthly blog series celebrating our female employees who make an impact to our business and team every day.

The Fireballer Award

Dive into Qualified’s culture and our commitment to creating a company where people thrive.

Dreamforce day 3 recap

That's a Wrap! The magic continued on the last day of Dreamforce. Here are our main takeaways from the third day of Salesforce’s annual event.

Dreamforce day 2 recap

The fun continues on Day 2 of Dreamforce! Here are our main takeaways from the second day of Salesforce’s annual event.

Dreamforce day 1 recap

Dreamforce started off with a bang! Here are our main takeaways from day 1 of Salesforce’s annual event.

18 fun facts to celebrate 18 years of Dreamforce

As we gear up for yet another unforgettable Dreamforce 2021, let’s relive some of our favorite moments from year’s past.

Behind the scenes: Our road to #DF21

Learn how Qualified created compelling content for Dreamforce 2021 and Salesforce+ (think Netflix for businesses), and how you can too in today’s digital-first world.

4 Lessons I learned from my friend Sarah

Sarah Franklin is more than a board member for Qualified, she's a friend. We’re excited to see how Sarah uplevels Salesforce’s innovation at Dreamforce.

Women of Qualified: Krupali

Women of Qualified is a monthly blog series celebrating our female employees who make an impact to our business and team every day.

Women of Qualified: Blake

Women of Qualified is a monthly blog series celebrating our female employees who make an impact to our business and team every day.

Our Salesforce connections go way back

Qualified’s DNA is Salesforce Blue. Read on to learn about our special journey with Salesforce.

Qualified recognized as #1 Bay Area Best Place to Work

We’re excited to share that Qualified is the winner of the San Francisco Business Times and Silicon Valley Business Journal's 2021 Best Places to Work award.

Salesforce Entrepreneur Spotlight with Qualified Founders Kraig & Sean

Recently our two founders were featured in "Trailblazing Entrepreneurs to Know," an ebook and video series by Salesforce

A look back at Dreamforce 2019

What a week! As we wrap up another incredible Dreamforce, let’s take a quick look back on the highlights from the big event.

Live from the Sirius Decisions Summit 2019

See what we've been up to this week with Salesforce Pardot, live from the global gathering of B2B sales and marketing pros

Join Us at the Sirius Decisions Summit 2019

Sirius Decisions 2019 Summit is a global gathering of elite B2B sales and marketing professionals, see what we're doing!

Customer Stories

Learn how our customers are crushing their ROI goals and generating more pipeline and revenue than ever before.

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FreshBooks leans on Piper the AI SDR to boost conversions and enhance the buyer experience

Learn how FreshBooks uses Piper the AI SDR to create a better, smarter, and faster buyer journey on their website and increase meetings booked.

How Sendoso's SDR team saves 10 hours a week with Piper the AI SDR

Learn how Sendoso saves their BDRs 15-20% selling time per week with Piper the AI SDR on the front lines.

Aiven doubles their meetings booked with Piper the AI SDR

Learn how Piper the AI SDR helped Aiven 2X their meetings and increase customer engagement by 260%.

NextGen Healthcare generates $7.5M in influenced pipeline with Piper the AI SDR

Learn how Piper the AI SDR fills the gaps on NextGen Healthcare's team and generates pipeline around the clock.

Attentive, a leader in Conversational Commerce, chooses Qualified

We're excited to announce that Attentive, the leading business to consumer communication solution, chooses Qualified as their pipeline generation platform.

Driving rep adoption for Qualified with Productboard

Driving rep adoption is a big hurdle to overcome with any new tech. Hear how Lily Cardiner and the team at Productboard approach rep adoption with the Pipeline Cloud.

Make the switch–moving from Drift to Qualified couldn't be easier

No one has time to waste right now. We make the switch from Drift to Qualified as easy and hands-off as possible with our incredible customer success team.

How Revenue.io increased sales-qualified opportunities by 190%

Revenue.io used Qualified Conversations to identify and proactively engage target accounts that were already on their site.

How Alation generated pipeline and revenue with the Pipeline Cloud

Alation harnessed the power of the Pipeline Cloud to achieve 375% growth, 278% increase in ARR, and 150% increase in meetings booked via chat.

These 5 industry leaders are crushing their ROI goals

See how our customers are surpassing their ROI goals when they implement the Pipeline Cloud.

Novo Nordisk, a leader in global healthcare, selects Qualified

Novo Nordisk chooses Qualified as they lean further into a digital transformation.

How Mediafly increased SDR productivity

Mediafly values SDRs as the first line of defense in the sales process—empowering the team with Qualified to find and engage high-quality prospects.

How Matterport closes deals 40% faster with Qualified

We sat down with Matterport to learn how they use Qualified to accelerate sales cycles.

How project44 generated $9.6M+ in pipeline

Learn about project44’s conversational strategy, why they switched to Qualified, and what they’ve learned along the way.

What is Conversational ABM?

Conversational ABM can transform a quick website visit into a full sales meeting with your VIP accounts.

Transplace chooses Qualified to rev its pipeline engine

Transplace, the largest managed transportation and logistics network in the world, has selected Qualified.

JAE selects Qualified to power ABM strategy

JAE Electronics, Inc. (JAE), the leading electronic connectors manufacturer, has selected Qualified as its conversational sales and marketing solution.

Dremio grew MQLs by 100% in 20 days

Anita Pandey shares how Dremio increased MQLs by 100% after implementing Qualified.

Granicus increases MQLs by 40% using site visitors

We sat down with Drew Leach to learn about Granicus' conversational marketing strategy and how they increased MQLs by 40%.

Virtual event platform Welcome chooses Qualified

Welcome has selected Qualified as its conversational sales and marketing platform. Our partnership ushers in a new era of customer experience in the event industry.

How Korn Ferry increased web conversions by 60%

We sat down with Alex and Heather to learn about Korn Ferry's conversational marketing strategy and how they increased web conversions by 60%.

Poly, the Voice and Video Leader, selects Qualified

As businesses embrace remote work, Poly selects Qualified as their conversational sales & marketing solution.

Gamechanging: Natterbox's first month with Qualified

With a 300% increase in MQLs year-over-year after one month, Natterbox was sold. Listen in on their best practices here.

How InsideView drives more pipeline with Qualified

At this year’s OpsStars event, we teamed up with InsideView to discuss which Conversational Marketing strategies have the biggest impact on pipeline.

Behind the scenes with Bitly's marketing team

We sat down with Matt and Michael to learn about Bitly’s conversational marketing strategy and how they increased leads by 2X and pipe by 6X with Qualified.

IMD Business School's Conversational Marketing Transformation

We sat down with the team at IMD, Europe's largest business school, to hear how Qualified has transformed their organization in a post-COVID world.

A conversation with Gamma on 6 months with Qualified

Some highlights? Generating £12m in pipeline and hundreds of new sales opportunities!

How Brandfolder generates 6X more opportunities

We sat down with the Brandfolder team to hear why they've invested in Conversational Marketing and learn about its business impact.

How Gamma increased website conversions by 33%

Read how voice and data company Gamma is using Qualified for Salesforce Pardot to engage and convert website visitors in real time.

How FlareHR increased sales qualified leads by 30%

FlareHR is having more sales conversations and generating more leads with Conversational Marketing. Learn how.

Why Staffbase is obsessed with Conversational Marketing

Employee experience platform Staffbase is confident that Conversational Marketing will transform B2B sales.

How Payzer generates more leads with Qualified

When Payzer was tasked with increasing their lead volume by 10X, they knew it was time to invest in Conversational Marketing.

How Stuffed Animal Pros booked 20X more meetings

Read how Shark Tank contestant turned global manufacturer uses Qualified's Conversational Marketing solution to boost sales.

How $1B tech unicorn ThoughtSpot increased sales conversations by 10X

Read how ThoughtSpot uses Qualified and Pardot to engage with sales-ready prospects and convert more leads.

Original Content

We’re bringing you insights from some of the biggest names in the game in our original podcast series.

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Prioritizing ROI within your marketing mix

We spoke with Grant Johnson, CMO of Billtrust, about prioritizing ROI within your marketing channels on this week's episode of Demand Gen Visionaries.

Top Marketing Trends for 2023 – Demand Gen Visionaries Ep. 120

Get ready for some exciting changes coming your way in February! Host and Caspian Studios CEO, Ian Faison, teases what’s to come and shares his top marketing priorities for 2023.

The Value of Trusted Customer Success

On this episode, Robert talks about forging a path to success by adopting a customer-centric approach and taking risks to avoid complacency.

Why it Pays to Listen

On this episode, Liam shares why it pays to listen, how to use content mapping, and the importance of showcasing the value of your platform.

The Value of a Beginner's Mindset

On this episode, Jim shares lessons learned from his biggest projects as marketing leader at Salesforce, and how his beginner's mind helped him succeed.

Building Brand-to-Human Relationships in a Digital World

Emily Wolfe shares her insights into building brand to human relationships in a digital world, personalizing your marketing to boost your brand value, and developing a 360 degree marketing plan.

Evoking Customer Emotion

Tara Clever shares her insights into evoking customer emotion, why content has to be responsive to your customers, and why video marketing is vital for business growth.

The Value of Owning Your Narrative

On this episode, Jamie shares insights from her 10 years at Salesforce about crafting a strong brand narrative.

The Value of a Beginner's Mindset – Inside the Ohana Ep. 13

On this episode, Jim shares lessons learned from his biggest projects as marketing leader at Salesforce.

Maintaining Human Connection in a Digital-First World

On this episode, Dillon shares insights into human connections in a digital-first world and diversifying portfolios to reduce market risks.

Building Consumer Trust with Education-Based Marketing

Kate Adams shares her insights into building consumer trust with education-based marketing, how to generate leads with webinars, and providing customer engagement tools to attract consumers.

The Value of Personal and Professional Goals

On this episode, Josh shares advice for personal and professional goal-setting in order to elevate your colleagues.

Strategic Story Arcs That Shape B2B Narratives

On this episode, Allyson shares ways to use data to analyze your market and the benefits of an integrated marketing approach.

Banding Together, Branding Together

On this episode Patti shares why banding together is essential, how to build your relationship currency, and the innovation of data science in marketing.

Preparing for the Future of Content

On this episode Jason shares his insights on preparing for the future of content, the benefits of long-term thinking in marketing, and having intention behind the content you create.

Aligning Brand Awareness and Demand Generation

On this episode of Demand-Gen Visionaries, Mario shares his insights into aligning brand awareness and demand generation, creating and converting demand, and qualitative versus quantitative marketing.

The Value of a Being a Customer Hero

Woodson shares how his time in the Ohana shaped his perspective on transformational leadership and relationship-building.

Part 7: Top CMOs Share Uncuttable Demand Gen Items Ep. 88

This is part seven in our mini-series. Tune in to hear from marketing leaders as they reveal the budget items they can’t live without.

The Pipeline Revolution

On this episode, Maura shares insights into Qualified’s pipeline revolution, creating content to build awareness, and keeping a pulse on conversations to engage buyers.

How to build an unbelievably good B2B podcast

How do you stand out? How can you launch a series that gets noticed and shared?

Minor Personalization for Major Results: Episode 80

On this episode, Randy shares his insights into why demand gen marketers are leading content curation and personalization drives trust.

Part 6: Top CMOs Share Their Uncuttable Demand Gen Budget Items Ep. 78

This is part six in our mini-series. Tune in to hear from marketing leaders as they reveal the budget items they can’t live without.

Stop Selling, Begin Solving, and Start Scaling Ep. 76

On this episode, Mark discusses storytelling techniques for demand gen and shares advice to CEOs and founders figuring out their demand gen strategy.

Why a Personal Touch Matters More Than Ever Ep. 75

On this episode of Demand Gen Visionaries, Julie and Ritu discuss the latest research in direct mail, share favorite experiential marketing campaigns, and talk about modernizing a website.

Investing in Your Website: Episode 74

On this episode, Karen discusses building demand gen teams on a global scale, why customer marketing is in her DNA, and shares her favorite campaigns.

Discovering Your Ideal Customer Profile: Episode 73

On this episode, Kevin discusses the importance of speed to assess intent and marketing’s responsibility to create a compelling promise for a company’s product.

The Power of Video to Generate Demand – Demand Gen Visionaries Ep. 72

On this episode, Tyler talks about using video to generate demand and how to make videos at scale.

How Marketers Should Think About Events in 2022

On this episode, Alon looks into the crystal ball to see the future of events and why experiences will be absolutely vital to delight customers.

The Rise of Data Driven Marketers – Demand Gen Visionaries Ep. 70

On this episode, Heidi talks about being the CMO of Tealium, the rise of data-driven marketers, and top tips for customer event marketing.

Everything Starts And Ends with Great People

On this episode, Nikhil uncovers the ingredients for the perfect customer story, why people drive creativity, and strategic tips for creating curated events that perform.

Redefining Shared Experiences – Demand Gen Visionaries Ep. 68

On this episode, Anthony takes us behind the scenes on Hopin’s explosive growth, how he’s redefining webinars, and why he believes every company needs to start acting like a media company.

Part 5: Top CMOs Share Their Uncuttable Demand Gen Budget Items Ep. 67

This is part five in our mini-series. Tune in to hear from marketing leaders as they reveal the budget items they can’t live without.

The Evolution of ABM – Demand Gen Visionaries Ep. 66

On this episode, Jon unpacks the next evolution of account based marketing, why sales and and marketing aren’t always aligned.

The Marketing ROI You Never Knew You Needed – Demand Gen Visionaries Ep. 65

On this episode, William discusses the rebrand, the importance of rich media, and how to maximize ROI on a marketing investment.

The ABM Stack That Wins – Demand Gen Visionaries Ep. 64

On this episode, Kyle shares his experience with acquisitions, how he adapts demand gen strategies across companies, and advice for a winning ABM stack.

Your Website is an Always-On Billboard – Demand Gen Visionaries Ep. 63

On this episode, Keith delivers actionable advice on content, the key differences between category creation and category capture, and how to avoid rebranding nightmares.

Demand Gen Visionaries: Episode 62- Susan Beerman

On this episode, Susan explains why her teams ‘think global,’ why the website is the best salesperson, and the importance of taking risks.

An SEO Masterclass – Demand Gen Visionaries Ep. 61

On this episode, Justin explains why a website built for everyone is built for no one and how best-in-class marketing teams think as a system.

The $4B Demand Gen Formula – Demand Gen Visionaries Ep. 60

In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Joy Corso, CMO at Vonage.

Dreamforce Mini-Series Ep. 3

On this episode, we hear from the brain behind Salesforce+, Colin Fleming, on the future of B2B events, marketing, and content.

Dreamforce Mini-Series | Ep. 2

On this episode, Salesforce legend, Linda Dunlap, and Qualified executives, Kraig Swenrsud and Dan Darcy, share the history of Dreamforce—and the fun to come for #DF21.

Dreamforce Mini-Series | Ep. 1

On this episode, Salesforce legend, Linda Dunlap, and Qualified executives, Kraig Swenrsud and Dan Darcy, share the history of Dreamforce—and the fun to come for #DF21.

Scaling the $9.5B Rocket Ship – Demand Gen Visionaries Ep. 55

In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Kady Srinivasan, SVP Global Head of Marketing at Klaviyo.

How to Borrow Ideas Like a Marketer – Demand Gen Visionaries Ep. 55

In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Morgan Norman, CMO at Dialpad.

Leading a $3.2B Twilio Acquisition – Demand Gen Visionaries Ep. 54

In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Katrina Wong, VP of Product Marketing at Segment.

The Power of Intent – Demand Gen Visionaries Ep. 67

In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Raj Khera, Head of Growth at SalesIntel.

The Secrets to Success Using G2 – Demand Gen Visionaries Ep. 52

In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Amanda Malko, CMO of G2.

Part 4: Top CMOs Share Their Uncuttable Demand Gen Budget Items Ep. 51

This is part four in our mini-series. Tune in to hear from marketing leaders as they reveal the budget items they can’t live without.

Marketing for 100% of the Fortune 100 – Demand Gen Visionaries Ep. 50

In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Brian Kardon, CMO of InVision

The Clearing Model: A Framework for Having Difficult Conversations Ep. 49

In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Sydney Sloan, CMO of SalesLoft.

Globalizing & Localizing Your Brand – Demand Gen Visionaries Ep. 48

In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Erica Chan, Head of Brand and Marketing North America B2B at Alibaba.

Inception, Flow & Interruption: Three Pillars of Marketing Glory

In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Josh Todd, CMO of Mindbody

How an $11B Powerhouse Tackled Pre and Post IPO Marketing

In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Jim Sinai, SVP of Marketing at Procore Technologies.

Metrics: A CMO's Best & Worst Friend – Demand Gen Visionaries Ep. 45

In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Jay Lee, CMO of Avalara.

From Employee 11 to $600M in Revenue – Demand Gen Visionaries Ep. 44

In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Alex Rosemblat, CMO of Datadog.

Cutting Through the Noise: the Challenge of Marketing to Marketers

In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Norman Guadagno, CMO of Acoustic.

Make Sales Easier: The Blueprints of a Marketing Titan

In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Dave Kellogg, Principal at Dave Kellogg Consulting.

Part 3: Top CMOs Share Their Uncuttable Demand Gen Budget Items Ep. 41

This is part three in our mini-series. Tune in to hear from marketing leaders as they reveal the budget items they can’t live without.

A 3-time CMO’s Approach to Demand Gen Ep. 40

In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Susan Ganeshan, CMO at Granicus.

The SMB Market: $1.3B in ARR with a New Demand Gen Playbook Ep. 39

In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Jamie Domenici, CMO at LogMeIn

Five Seconds to Wow Somebody: Two Decades of Demand Gen Secrets

In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Christelle Flahaux, VP of Marketing at FortressIQ.

Journey to CMO: What I Learned From the World's Greatest SaaS Companies

In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Naman Khan, CMO at Zeplin.

A 20 Year Tech Veteran's Take on Global Expansion

In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Dave Dabbah, CMO at CleverTap.

Accelerating Pipeline to Achieve a $30B Market Cap Ep. 35

In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Len Fischer, Senior Vice President of Demand Gen at Okta.

A 4-time Tech CMO’s Secrets to Integrated Demand Gen

In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Lynne Capozzi, CMO at Acquia.

Achieving a $4.5B Valuation Through Product-Led Growth

In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Marie Gassée, VP of Growth at Confluent.

How to Fuel Multi-segment Demand Generation

In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Esther Flammer, VP of Demand Gen at Conga.

Marrying Creativity and Data to Become a $51B Business Ep. 31

In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Rachel Thornton, VP of Global Marketing at AWS.

The Uncommon Art of Creating B2B Brand Champions & Super Bowl Ads

In this week’s episode of Demand Gen Visionaries, we’re joined by Joanie Wang, Director of Marketing at Expensify.

All In: A Year of Rocketship Growth – Demand Gen Visionaries Ep. 29

In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Robin Daniels, CMO at Matterport.

ROI of Everything: The Playbook of a 4-time Tech CMO Ep. 28

In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Grant Johnson, CMO at Emburse.

Scaling Audience Engagement for the Fortune 500 Ep. 27

In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Leela Srinivasan, CMO at SurveyMonkey.

The Demand Gen Strategy for a $4B FinTech Disruptor – Demand Gen Visionaries Ep. 26

In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Vidya Peters, CMO at Marqeta

Building a Demand Gen Powerhouse for a $13B Division of Google

On the Demand Gen Visionaries podcast, we’re joined by Sarah Kennedy, VP of Global Growth & Demand at Google Cloud

Journey to IPO: Driving Revenue for a Fast-Growing Big Data Pioneer

In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Suku Krishnaraj Chettiar, CMO of Sumo Logic

How to Use Storytelling to Drive Unprecedented Market Demand

In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Kyle Christensen, VP Marketing at Zuora

Cultivating an Innovative Marketing Strategy

In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Jen Dimas, CMO at Gigster

The Demand Gen Playbook of One of the Top 50 Women in Revenue Ep. 19

In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Lauren Vaccarello, CMO at Talend

Digital Marketing Strategies that Fuel a $64B Software Giant

In this week’s episode of the Demand Gen Visionaries podcast, we’re joined by Michael King, Sr. Director of Cloud Marketing at VMware

Predictions from the Godfather of Marketing Automation Ep. 17

In this week's episode of the Demand Gen Visionaries podcast, we're joined by Adam Blizter, EVP at Salesforce.

Scaling Demand Generation to Build the Next Unicorn Ep. 25

In this week's episode of the Demand Gen Visionaries podcast, we're joined by Jamie Grenney, CMO at OwnBackup

Demand Gen Trends to Invest in, According to a Six-Time CMO

In this week's episode of the Demand Gen Visionaries podcast, we're joined by Heidi Melin, CMO at Workfront

Creating a $2.2B Revenue Intelligence Powerhouse

In this week's episode of the Demand Gen Visionaries podcast, we hear from Udi Ledergor, CMO at Gong.

Why Marketers Must Shift from the Funnel to the Flywheel Ep. 13

In this week's episode of the Demand Gen Visionaries podcast, we hear from Chandar Pattabhiram, CMO at Coupa.

How Tenable Captured the Fortune 500 Market

In this week's episode of the Demand Gen Visionaries podcast, we hear from Melton Littlepage, SVP of Marketing at Tenable.

How to Turn Your Customers into Your Greatest Advocates

In this week’s episode of the Demand Gen Visionaries podcast, Dave King shares why word-of-mouth is the next marketing frontier

Designing a Marketing Team for Slack’s Growth

In this week’s episode of the Demand Gen Visionaries podcast, we hear from Julie Liegl, CMO of Slack.

Marketing Strategies that Led to a Billion Dollar Acquisition by Splunk

In this week’s episode of the Demand Gen Visionaries podcast, we hear from Tom Butta, CMO of SignalFX (Now Splunk).

The Next Generation of Account-Based Marketing – Ep. 8

In this week’s episode of the Demand Gen Visionaries podcast, we hear from Latane Conant, CMO of 6sense.

Demand Gen Secrets from One of the Top Women in Marketing

In this week’s episode of the Demand Gen Visionaries podcast, we hear from Tracy Eiler, CMO of InsideView.

Juniper's CMO on Creating a Demand Gen AI Engine

In this week’s episode of the Demand Gen Visionaries podcast, Juniper Networks CMO Mike Marcellin talks AI, competition, and sales/marketing alignment.

The New School Demand Gen Mindset at G2 – Demand Gen Visionaries Ep. 5

In this week’s episode of the Demand Gen Visionaries podcast, G2 CMO Ryan Bonnici shares what it takes to build a marketing machine.

How ThoughtSpot Became a $2 Billion Unicorn in 5 Years Ep. 1

In this episode of the Demand Gen Visionaries Podcast, ThoughtSpot CMO Scott Holden shares his demand gen playbook.

Welcome to the Demand Gen Visionaries podcast

Every week, marketing pros from leading brands will dive head-first into their favorite demand gen strategies and tactics.

The Rise of RevOps Ep. 6

On this episode, Karan discusses RevOps’ unique perspective on data, why he thinks spreadsheets can be dangerous, and why he thinks RevOps is the connective tissue of a company.

Customer Education

Hit the books with our Customer Education team and get pro tips to get the most out of your Qualified experience.

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Ask a QSA: How Executive Strategic Reviews drive customer retention

Dive into how our Success team approaches Executive Strategic Reviews in order to keep everyone on our customer's teams aligned and moving in the same direction for stronger programs.

Ask a QSA: Merging the worlds of marketing and success

Meet QSA Cassie Dodd, a former Qualified customer, who now brings a decade of marketing experience to our customers through her implementation and success strategies.

Ask a QSA: The Marketing Ops Manager's Guide to Qualified

Take a deep dive into Qualified with our QSA Brittany, former Marketing Ops Manager turned Qualified expert.

Refreshing Your Qualified Org: Part Three

As a sales leader, you are tasked with connecting the dots between your initiatives and your team–learn how to achieve more quarter-over-quarter by refreshing your Qualified Org.

Refreshing Your Qualified Org: Part Two

As a Qualified Admin, you have a hands-on view of your Qualified org. Learn 3 key ways to refresh Qualified and step into your role as a power-user.

Refreshing Your Qualified Org: Part One

As an executive, you may not have a hands-on view of your Qualified org. Learn 3 key ways to refresh Qualified and empower your teams.

Ask a QSA: Focusing on the bigger pipeline picture

Learn how our Qualified Success Architect, Kevin, empowers his customers to level-up their Admin skills so they can work together to focus on the bigger pipeline picture.

Announcing the MVP Program

We are excited to announce Qualified’s New MVP Customer Program will launch in January 2023!

5 Stages of change management for Sales Managers

We all know with change comes challenges–that's why you need an effective change management strategy. Here are 5 tips to help lead your team through smooth transitions.

Become a certified Modern Sales Manager

We're so excited to announce our newest certification for Sales Managers. Learn more about how you can help your team generate more pipeline than ever.

Pouncing 101–tips & tricks with Brittney

Join Brittney from the Customer Education team and learn about the art of the pounce, and how to keep your teams motivated when initiating conversations on your website.

Announcing new courses on Qualified University!

Today, we're beyond excited to announce nearly a dozen new courses on Qualified University.

Welcome to Qualified University

Developed with our customers and prospects in mind, we developed articles, guides, and videos to help you grow pipeline and crush your sales goals.

Staffing your chat for success

Visit the Qualified blog to explore and implement an effective live chat strategy, allowing your sales representatives to engage in personalized conversations with qualified leads.

Conversational writing and conversational engagement

Conversational writing is critical to successful conversational engagement. Visit the Qualified blog to learn conversational writing best practices to help you succeed.

Women of Qualified: Maura

Women of Qualified is a monthly blog series celebrating our female employees who make an impact to our business and team every day.

Qualified in Action

Quick demo?

Discover how we can help you convert more prospects into pipeline–right from your website.

The Pipeline Generation Blog

Welcome to the Agentic Marketing Era

Agentic Marketing and the Collapse of Traditional Funnels

The Spring ‘25 Release is Here!

Piperfest '25 Opening Keynote: Welcome to the Agentic Marketing Era

Confessions of an AI SDR Skeptic

Latest Stories

AI SDR implementation: The comprehensive guide

How Do We Restructure Our Websites?

Welcome to the Agentic Marketing Era: How AI reshaped the modern marketing funnel

Welcome to the Agentic Marketing Era

To Invest or Not to Invest: Headcount

AI SDRs vs. human SDRs: Why AI wins B2B pipeline

Moving With Agility as a Fortune 500

No More Mass Marketing: Precision Wins

Discover more content

Product

The Spring ‘25 Release is Here!

The Winter ‘25 Release is Here!

The Playbook for Setting Up and Measuring Piper the AI SDR

The Autumn ‘24 Release is Here!

The Summer ‘24 Release is Here!

Introducing AI Offers, generally available for Qualified customers today

Introducing Goals for Piper the AI SDR

The Battle for BDRs: Should they report to Sales or Marketing?

Qualified on Qualified: 5 Step Plan for Onboarding Piper, Your New AI SDR

The Spring ‘24 Release Has Arrived!

Say hello to Piper the AI SDR

Say hello to Qualified AI Conversations, now with AI Copilot

The Qualified Winter ‘24 Release is Here

The Qualified Autumn ‘23 Release is Here

Qualified's AI Trust & Safety commitment

AI Demo Day: Qualified showcases new AI Live Chat and AI Chatbot technology

The Qualified Summer ‘23 Release is Here

Who wins the race in Generative AI?

Google's new “Unknown Sender” policy and how it impacts Qualified Meetings

The Qualified Spring ‘23 Release is here

The Qualified Winter ‘23 release is here

Ask a QSA: Implementation when switching from other chatbots

What's the deal with AI chatbots?

How to use B2B Intent Data

Introducing Qualified Meetings

The Qualified Autumn ‘22 Release is Here

First-party vs. second-party vs. third-party data | Qualified

Introducing Salesforce Genie

Introducing the Pipeline Cloud

How to sell your boss on Qualified in 6 simple steps

Introducing Research Intent for Qualified Signals

Hot off the press: Qualified Summer ‘22

Announcing Qualified video: Take Conversations to the next level

Qualified Spring '22 Quarterly Release Notes have arrived

What sets Qualified apart, as told by GIFs

Welcome to the Pipeline Cloud

Introducing Qualified for Salesloft

AppExchange Chat: How the Salesforce Ohana supercharges demand gen

6 key ways to use the Qualified Reporting API

What is ABX Strategy & How to Improve It

B2B buying intent in 2022 and your business

Introducing Qualified Signal's AI Predictive Model

Say Hello to Qualified Winter ‘22

What is predictive intelligence?

Qualified Signals and contextual intelligence

Turn data into actionable insights with custom dashboards

The future of selling with AI

Introducing Signals: Account-based buyer intent

The Qualified Autumn ‘21 Release is here!

Meet the Qualified Xforce Platform

Meet with VIP buyers anytime, anywhere

Qualified for Outbound and Qualified Anywhere

Say Hello to Qualified Summer '21

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